Email Marketing Specialist
Company: GaneshaSpeaks.com
Location: 1706-1713, The Capital 2, Science City Road, Sola, Ahmedabad – 380060
Work Mode: Work From Office (On-site)
Experience: 1–3 Years
Qualification: Any Graduate
CTC: Up to ₹4 LPA Fixed + Variable Incentives
Open Positions: 1
Joining: Immediate Joiner / Within 30 Days Preferred
Interview Process: HR Round + Technical Round + Final Round
Website: GaneshaSpeaks.com
About the Opportunity
GaneshaSpeaks.com is looking for a Email Marketing Specialist to drive customer engagement, retention, reactivation, and revenue growth through data-driven CRM and marketing automation strategies.
The ideal candidate should have hands-on experience in CRM, Email Marketing, Customer Lifecycle Management, and Marketing Automation, along with a strong understanding of customer segmentation, personalization, campaign optimization, and retention metrics.
This role will be responsible for building and optimizing customer journeys across multiple digital channels and converting customer engagement into measurable business results.
Key Responsibilities
- Build and execute Customer Lifecycle & Retention Journeys across different stages of the customer journey.
- Develop strategies to reactivate dormant and inactive users through Email and WhatsApp automation.
- Plan and execute multichannel campaigns across Email, Push Notifications, SMS, WhatsApp, In-App, and Web Push.
- Manage customer segmentation and personalization strategies to improve engagement and conversions.
- Conduct A/B testing to optimize open rates, CTR, conversions, and overall campaign performance.
- Monitor and improve key retention metrics, including:
- Retention Rate
- Reactivation Rate
- Repeat Purchase Ratio
- Customer Lifetime Value (CLV)
- Track campaign performance and prepare performance reports with revenue impact insights.
- Identify opportunities to improve customer engagement, repeat purchases, and overall customer value.
- Coordinate closely with Growth, Product, and Content Teams to execute effective customer communication strategies.
- Take ownership of campaign performance and continuously work toward improving retention and sales numbers.
Skills & Experience Required
- 1–3 years of hands-on experience in Email Marketing, CRM, Marketing Automation, or Lifecycle Marketing.
- Strong understanding of CRM, Email Marketing, and automation workflows.
- Experience in creating and managing customer lifecycle and retention campaigns.
- Strong understanding of customer segmentation and personalization.
- Experience with A/B testing and campaign optimization.
- Data-driven and target-focused mindset with the ability to analyze campaign and customer data.
- Proven track record of improving customer retention and sales numbers.
- Proven ability to achieve sales/revenue targets.
- Strong analytical and problem-solving skills.
- Excellent communication and persuasion skills.
- Ability to work collaboratively with Growth, Product, and Content teams.
- Proactive, self-driven, and results-oriented approach.
Education
Any Graduate or equivalent qualification.
Why Join?
- Work with an established digital-first D2C brand.
- Direct exposure to CRM, lifecycle marketing, customer retention, and revenue growth.
- Opportunity to work across multiple digital marketing channels and automation platforms.
- Performance-linked variable incentives.
- Opportunity to take ownership of customer retention and revenue-focused marketing initiatives.
Joining Preference
Immediate joiners and candidates available within 30 days are preferred.
Apply Now
Interested candidates with relevant experience in Email Marketing, CRM, Lifecycle Marketing, Customer Retention, and Marketing Automation can share their updated CV for evaluation and further interview coordination.
Pay: Up to ₹400,000.00 per year
Application Question(s):
- What is your notice period? (in days)
- What is your current CTC? (per month)
- What is your expected CTC? (per month)
Work Location: In person
