Zyorika International is a fast-growing fashion and lifestyle brand expanding across leading e-commerce marketplaces in India. We focus on delivering a seamless customer experience and building long-term customer relationships through data-driven engagement strategies.
Role Overview
We are looking for a CRM professional to manage customer lifecycle, engagement, and retention strategies. This role will focus on improving customer experience, increasing repeat purchases, and building brand loyalty across all e-commerce platforms including Myntra, Ajio, Nykaa, and Flipkart.
Key ResponsibilitiesCustomer Lifecycle Management
- Plan and execute CRM strategies across the customer journey (acquisition → engagement → retention → reactivation)
- Develop segmentation strategies based on customer behavior, purchase history, and preferences
Retention & Engagement
- Drive repeat purchases through targeted campaigns (email, SMS, WhatsApp, push notifications)
- Design loyalty programs, offers, and personalized communication strategies
- Improve customer lifetime value (CLV) and retention rates
Campaign Management
- Plan and execute CRM campaigns aligned with marketplace sales and brand calendar
- Coordinate with marketing and design teams for creatives and content
- Track campaign performance and optimize based on insights
Data Analysis & Insights
- Analyze customer data, purchase patterns, and engagement metrics
- Generate reports on retention, churn, and campaign performance
- Use insights to improve targeting and personalization
Customer Experience
- Monitor customer feedback, reviews, and ratings across platforms
- Identify pain points in the customer journey and recommend improvements
- Work with operations and support teams to enhance overall experience
Tools & Automation
- Manage CRM tools/platforms (email marketing tools, WhatsApp automation, etc.)
- Set up automated journeys (welcome flows, abandoned cart, win-back campaigns)
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
