Designation: AREA SALES MANAGER
Location: India RAJASTHAN Jaipur
Group: DS Group
Entity: Dharampal Satyapal Limited
SBU: DAIRY MILK PRODUCT
Department: SALES
Function: SALES
- Develop and implement short-term and long-term sales strategies for multiple dairy SKUs.
- Identify new market opportunities and design entry strategies.
- Monitor regional and product-wise performance, ensuring achievement of sales targets.
- Create and execute integrated marketing campaigns and trade promotions.
- Conduct consumer insights, competitor benchmarking, and market research for effective brand positioning.
- Drive ATL/BTL and digital marketing activities for consumer engagement.
- Strengthen General Trade, Modern Trade, HORECA, and Institutional channels.
- Build robust go-to-market strategies for both fresh and value-added products.
- Develop distributor/retailer engagement and loyalty programs.
- Collaborate with R&D and Operations for new SKU launches.
- Devise launch strategies and ensure effective product roll-outs.
- Partner with production, supply chain, and finance teams for seamless strategy execution.
- Mentor and guide regional sales & marketing teams for capability building.
- Track sales, marketing spends, ROI, and market share movements.
Skills:
Sales
Sales & Marketing Alignment
Sales & Operations
