Key Responsibilities
A Social Media Executive is responsible for planning, implementing, and monitoring social media strategies to increase brand awareness, engagement, and sales. Core duties include:
- Content Creation and Management: Develop, curate, and publish content (text, images, videos) aligned with the company’s brand and voice across platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok interviewguy.com+2.
- Campaign Planning and Execution: Schedule posts, manage content calendars, run social media advertising campaigns, and coordinate promotional activities MyCareersFuture Singapore+1.
- Community Engagement: Respond to customer inquiries, manage online communities, and interact with followers to build relationships and loyalty interviewguy.com+1.
- Analytics and Reporting: Track engagement metrics, monitor SEO and web traffic, analyze campaign performance, and provide insights to optimize strategies interviewguy.com+1.
- Collaboration: Work with copywriters, designers, marketing teams, and influencers to ensure content is appealing and campaigns are effective interviewguy.com+2.
- Trend Monitoring: Stay updated on social media trends, platform algorithms, and emerging technologies to maintain a competitive online presence interviewguy.com+1.
Required Skills and Qualifications
- Strong understanding of social media platforms, audience demographics, and best practices interviewguy.com+1.
- Proficiency in content creation, including copywriting, graphic design, and video editing MyCareersFuture Singapore+1.
- Familiarity with social media management tools such as Hootsuite, Buffer, or similar platforms MyCareersFuture Singapore+1.
- Excellent communication, creativity, and organizational skills interviewguy.com+1.
- Analytical skills to interpret engagement data and optimize campaigns interviewguy.com+1.
- Educational background in marketing, communications, digital media, or related fields is often preferred, along with relevant certifications LinkedIn.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
