We are looking for a data-driven and strategic SEO Executive to join our Marketing team. In this role, you will own and execute our end-to-end SEO strategy, focusing on sustainable growth in organic traffic, search visibility, and qualified lead generation.
You will be responsible for bridging the gap between technical optimization and content strategy, ensuring our brand remains competitive in an evolving search landscape—including traditional search engines and emerging AI-driven platforms.
- Strategy & Analysis: Own and execute the end-to-end SEO strategy. Conduct comprehensive keyword research, competitor analysis, and opportunity mapping across blogs, landing pages, and core website pages.
- On-Page & Technical SEO: Implement optimizations including meta tags, internal linking, site structure, schema markup, page speed, and Core Web Vitals.
- Content Optimization: Collaborate with content writers and designers to align content with search intent, readability, and E-E-A-T principles. Plan and execute content refresh, pruning, and optimization strategies to improve rankings and CTR.
- Performance Tracking: Monitor performance using Google Search Console, GA4, and tools like Ahrefs or SEMrush. Convert data insights into actionable improvements, focusing on traffic, engagement, and lead conversion rather than just keyword rankings.
- Technical Troubleshooting: Identify and resolve technical issues such as indexing problems, crawl errors, duplication, and redirects in close coordination with our development team.
- E-commerce & Video SEO: Support Google Merchant Center by optimizing product data and resolving feed errors. Improve YouTube discoverability through video title, description, tag, and thumbnail optimization.
- AI Search Strategy: Ensure content is structured and reliable to be surfaced by AI-based search features like Google AI Overviews. Strengthen brand visibility across AI platforms (ChatGPT, Gemini, etc.) by improving content clarity, trust signals, and information quality.
- Continuous Learning: Stay ahead of the curve regarding Google algorithm updates, AI-led search shifts, and evolving SEO best practices.
- Proven experience in executing successful SEO strategies, ideally within a fast-paced marketing environment.
- Strong technical SEO foundation, including experience with site architecture, schema, and Core Web Vitals.
- Proficiency in industry-standard tools (Google Search Console, GA4, Ahrefs/SEMrush).
- Ability to translate complex data into clear, actionable insights for cross-functional teams.
- A forward-thinking mindset regarding the impact of AI on search and content discoverability.
- Excellent communication skills and the ability to collaborate effectively with writers, designers, and developers.
