Job Summary
We are looking for a results-driven Digital Marketing Executive to execute multi-channel marketing campaigns that generate brand awareness, website traffic, and qualified leads. The role involves managing paid campaigns, email marketing, social media, content writing, copywriting, and campaign analytics.
Key Responsibilities
* Plan and execute digital marketing campaigns across Google Ads, LinkedIn, Meta, and other platforms.
* Optimize PPC campaigns to improve ROI and reduce cost per lead.
* Coordinate with the content team for blogs, landing pages, website pages, and campaign assets.
* Write engaging and SEO-friendly content for blogs, articles, website pages, email campaigns, social media posts, and landing pages.
* Create persuasive copy for ads, email subject lines, CTAs, campaign creatives, and promotional materials.
* Manage email marketing campaigns, nurturing workflows, and automation.
* Monitor website performance and campaign analytics.
* Create campaign reports and provide optimization recommendations.
* Manage social media publishing and engagement.
* Conduct competitor and market research.
* Support webinars, product launches, and demand-generation campaigns.
* Work closely with sales and product marketing teams to improve lead quality.
* Ensure brand consistency across all written communication and marketing assets.
* Collaborate with designers and internal teams to develop effective campaign messaging.
Required Skills
* Knowledge of Google Ads, Meta Ads, and LinkedIn Campaign Manager.
* Experience with Google Analytics 4 and Google Tag Manager.
* Understanding of SEO, SEM, email marketing, and marketing automation.
* Strong content writing and copywriting skills with the ability to adapt tone for different channels.
* Ability to write clear, concise, and persuasive marketing content.
* Strong analytical and reporting skills.
* Excellent communication and campaign management abilities.
* Basic understanding of content strategy and audience targeting.
Preferred Qualifications
* Bachelor's degree in Marketing, Business, Mass Communication, English, or a related field.
* 1–4 years of experience in digital marketing.
* Experience in SaaS, B2B, or technology marketing is preferred.
* Prior experience in content writing, copywriting, or content marketing will be an added advantage.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
