We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability.
Campaign Strategy & Execution:
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Plan and implement high-performance ad campaigns across Google Ads, Meta Ads, and other relevant platforms (LinkedIn, YouTube, etc.)
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Define full-funnel strategy across TOFU, MOFU, BOFU
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Set clear goals for lead generation, ROAS, CAC, and lifetime value
Client Relationship & Consultation:
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Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements
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Own onboarding, expectation management, and ongoing reporting
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Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities
Performance & Optimization:
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Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.)
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Proactively identify and resolve performance bottlenecks
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Recommend A/B tests across ads, landing pages, and funnel structure
Cross-Functional Leadership:
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Collaborate with content, design, and development teams to execute strategy
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Manage and coordinate freelancers or junior resources to ensure campaign quality
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Set up internal SOPs and scalable workflows for campaign operations
Platform Expertise:
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Stay current on platform algorithm changes and apply best practices
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Handle pixel tracking, attribution, audience targeting, and retargeting strategies
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Implement conversion tracking across channels and troubleshoot discrepancies
Must-Haves:
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3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads
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Proven success managing multiple client campaigns simultaneously
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Strong understanding of ad platforms, audience segmentation, tracking, and optimization
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Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus)
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Ability to independently manage strategy, client communication, and execution oversight
Technical & Analytical:
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Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio)
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Hands-on knowledge of Pixel setup, UTM tracking, attribution models
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Skilled in A/B testing, performance forecasting, and using performance data to make decisions
Soft Skills:
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Strong communication and stakeholder management skills
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Able to take ownership and drive projects end-to-end with minimal supervision
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Strategic mindset and problem-solving orientation
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Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.)
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Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier)
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Google Ads and/or Meta Blueprint certifications
