Company Overview: We are a leading provider of business process outsourcing and technology solutions. With a focus on delivering high-quality services and solutions to clients worldwide, Phykon combines industry expertise with cutting-edge technology to drive business growth and efficiency. Visit https://phykon.com for more details.
Job Title: Digital Marketing Specialist
Location: Bangalore, India(Remote/Hybrid/In Office)
Job Type: Full-time
Responsibilities:
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Develop and implement digital marketing strategies to enhance the online presence and brand awareness of Phykon.
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Manage and optimize digital marketing campaigns across various channels, including social media, email, SEO, and PPC.
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Create engaging content for digital platforms, including blogs, social media posts, and website content.
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Monitor and analyze website traffic and campaign performance using analytics tools.
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Collaborate with the design and content teams to create visually appealing and impactful marketing materials.
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Stay updated with the latest digital marketing trends and best practices.
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Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
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Generate regular reports on digital marketing activities and outcomes.
Qualifications:
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Bachelor’s degree in Marketing, Digital Marketing, or a related field.
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Proven experience in digital marketing, preferably in the IT/BPO industry.
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Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
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Strong analytical skills and the ability to interpret data to drive marketing decisions.
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Excellent written and verbal communication skills.
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Creative thinking and problem-solving abilities.
