Role Summary
The Senior Sales Associate is responsible for converting qualified leads into long-term customers,
driving revenue growth, and managing key client relationships. This role involves direct client
interaction, achieving sales targets, mentoring junior team members, and contributing to business
expansion.
Key Responsibilities
1. Lead Conversion & Business Development
- Convert marketing-qualified leads into long-term customers.
- Engage with prospects via calls, meetings, and on-site visits.
- Follow up on leads from telemarketing and exhibitions.
- Analyze customer demand and propose long-term opportunities.
- Identify and develop new business opportunities.
2. Sales Target Achievement
- Achieve monthly sales targets (tonnage and revenue).
- Maintain target gross margins.
- Drive growth from new and existing customers.
- Increase share of business from key accounts.
3. Client Relationship Management
- Build strong relationships with decision-makers.
- Conduct regular client visits.
- Ensure customer satisfaction and repeat business.
- Maintain long-term engagement with clients.
4. Team Development & Mentorship
- Train junior sales executives on communication, product, and industry knowledge.
- Monitor team performance and provide feedback.
- Support team in client visits and closures.
5. Sales Operations & Coordination
- Maintain sales trackers and lead systems.
- Participate in operations meetings.
- Coordinate with internal teams.
6. Credit & Collection Management
- Conduct credit analysis of clients.
- Ensure timely payment follow-ups.
7. Self-Development & Market Awareness
- Enhance product and industry knowledge.
- Research market opportunities.
- Identify value-added solutions.
Key Performance Indicators (KPIs)
- Business Development & Growth: Acquire new clients and achieve 25% growth.
- Revenue: Achieve minimum 60 tons/month and 25% growth.
- Collections: Ensure timely payment recovery.
- Reporting: Maintain accurate trackers and compliance.
Required Skills & Competencies
- Strong sales and negotiation skills
- Excellent communication abilities
- Customer relationship management
Preferred Qualifications
- Bachelor’s degree in Business or related field
- Experience in B2B/industrial sales
- Proven sales track record
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
