You'll own the full growth funnel of Draft Bot Pro, which is India's #1 Legal AI, from the first time a lawyer hears about us to the day they renew their fourth year. That means acquisition (paid + organic + referral channels), retention (lifecycle emails, in-app nudges, churn reduction), and the marketing operations that make both work (analytics, segmentation, A/B testing, content).
This is not a coordination role. You'll set the strategy, run the campaigns, write the copy (or brief writers), read the data, and decide what to double down on. You'll be the person we expect to come to a Monday meeting with a real answer to "what moved the needle last week and what's the bet for this week."
If you've ever wanted to own growth at a profitable, fast-growing Indian SaaS that isn't selling to retail - this is the job.
This is a part time role.
What You'll Own
Acquisition (20% of time)
- Reporting - weekly visit-to-signup-to-paid funnel report. Cohort analysis. Channel-level CAC, payback period, and LTV.
Retention (50% of time)
- Lifecycle email campaigns via Loops - welcome sequence, activation prompts, feature-adoption nudges, paywall warnings, renewal reminders, win-back for churned users or anything else that's helpful.
- In-app messaging — partner with product to design upgrade prompts, low-balance warnings, feature-discovery tours.
- Churn analysis — identify why users cancel and what predicts churn 30 days out. Build interventions for at-risk users.
- Free → paid conversion — own the conversion funnel from free signup through first payment. A/B test pricing, packaging, and upgrade triggers.
- NRR (Net Revenue Retention) — track expansion revenue (add-on word packs, plan upgrades, seat additions in Chamber plans). Build mechanics that drive expansion.
- Reactivation — design campaigns to win back expired customers and lapsed free users.
Marketing Operations (30% of time)
- Analytics — own PostHog dashboards for the full funnel. Define the events we track. Surface the weekly signal to leadership.
- A/B testing program — we have a structured A/B test backlog with 40+ prioritized tests. You'll be responsible for running them, reading results, and converting wins into permanent product changes.
- Segmentation — build user segments and run targeted campaigns by segment.
- Brand and positioning — write the words that go on our landing pages, ads, emails, in-app copy. Maintain voice consistency across surfaces.
- Partnerships — explore co-marketing with law schools, bar associations, legal publishers, third-party .
- Reporting cadence — weekly growth review with leadership; monthly strategic deep dive.
Who We're Looking For
Must-have
- 2-3 years of lifecycle marketing or retention marketing at a B2B SaaS, fintech, edtech, or vertical-software company — with specific ownership of email automation, in-app messaging, or churn-reduction programs. Not someone who has primarily done top-of-funnel acquisition.
- Demonstrated ownership of a free-to-paid conversion funnel. You can walk through a specific funnel you improved — what the baseline was, what you tested, what worked, what didn't, and the magnitude of the lift. We'll ask for the numbers.
- Hands-on email automation experience. You've built and shipped lifecycle programs in Loops, Customer.io, Braze, HubSpot, or similar — not just briefed an agency. Welcome sequences, paywall warnings, renewal reminders, win-back campaigns, expansion nudges.
- Product analytics fluency. You've owned dashboards in PostHog, Mixpanel, Amplitude, or Heap. You can define events, build funnels, slice cohorts, and interpret retention curves without a data analyst holding your hand.
- Structured A/B testing experience. You've run multivariate or A/B tests in production — set hypotheses, calculated sample-size requirements, called winners with statistical discipline. Not just "we shipped two variants and looked at the numbers."
- Churn analysis methodology. You can describe how you'd build a churn-prediction signal (or sensible proxy), what behavioral signals you'd use, and how you'd validate that an intervention actually reduces churn — not just hope it does.
- Conversion copywriting. You can write a paywall message, a renewal reminder, a win-back subject line, and an upgrade-modal CTA — well enough to ship and iterate. We don't need a copywriter; we need someone who can do the work.
- Cross-functional comfort with product and engineering. You've worked closely with PMs and devs on in-app messaging, paywall design, and feature-adoption flows. You understand product instrumentation and can spec what events need to fire without being patronizing or vague.
- High-quality output without supervision. Small team, no marketing layer above or below you. You set strategy and ship.
Nice-to-have
- NRR / expansion-revenue ownership at a previous B2B SaaS — specifically driving add-on purchases, plan upgrades, or seat expansions.
- Loops experience specifically. We use Loops; familiarity means you ship faster.
- PostHog experience specifically. We use PostHog for product analytics, feature flags, and the A/B testing program.
- Reactivation campaign track record — you've designed campaigns that brought expired customers back, with measurable conversion (not just open rates).
- Pricing and packaging fluency — you've helped design or test tiered pricing, freemium-to-paid funnels, annual-vs-monthly mechanics, add-on packs.
- Indian legal industry exposure — sold to lawyers, worked at legal-tech, or have lawyers in your network. Not required but accelerates time-to-context.
- Hindi or vernacular content fluency — useful for non-metro lawyer campaigns
- Multivariate / sequential testing infrastructure experience — beyond simple A/B, you've worked with feature flags, holdout cohorts, or factorial test designs.
- SQL or BigQuery fluency — even light SQL helps when PostHog falls short on a custom slice.
- CRO experience — you can audit a landing page or upgrade modal and surface the top 3 conversion blockers without prompting.
- Brand voice / positioning ownership — you've defined or refined a brand voice across surfaces (landing, ads, emails, in-app).
- B2B partnership / co-marketing experience — you've negotiated co-marketing deals, sponsorships, or distribution partnerships (relevant to the law-schools / bar-associations / legal-publishers section of the role).
- Community-building track record — Discord, LinkedIn community, Slack, or similar lawyer-cohort growth.
Pay: ₹19,000.00 - ₹24,000.00 per month
Benefits:
Application Question(s):
- Have you worked with a D2C SaaS before?
- What is an impressive statistic that you have achieved, with regards to either acquisition or churn?
Experience:
- Growth Marketing: 2 years (Required)
Work Location: Remote
