About @Ideapoke
Emerging Technologies | Bengaluru, India
Ideapoke is a global, fast growing start-up with offices in Bengaluru, Bay Area, Tokyo and Shanghai. Our software, search and insights power the innovation agenda of the largest Fortune 500 and Global 2000 companies worldwide.
Our growth is powered by our people and their unwavering commitment to the company-wide vision, strong work ethic and an entrepreneurial do-it-all spirit. We push the boundaries and break existing thought processes with the strong belief that innovation amplifies success in every piece of work we do and by extension, amplifying the success of our clients.
Ideapoke likes to constantly learn, grow and make a difference. Join us and be part of our story.
Sr. Digital Marketing Manager
We are searching for a highly-creative Digital Marketing Manager to lead our marketing team . To be part of a fast-growing startup in B2B SaaS Space. In this position, you will be responsible for all aspects of our marketing operations.
What are my roles and responsibilities?
- Lead, manage and execute all digital marketing activities for the organization.
- Innovate, plan and implement multiple drip marketing campaigns simultaneously, define KPIs and achieve greater ROI.
- Take responsibility and initiate product marketing strategies by closely working with the leadership team.
- Build, train and handle a team along with setting up process and performance metrics.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Collaborate with internal teams to create landing pages and optimize user experience
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Creating dashboards, data visualizations, and campaign and website performance reports.
What skills and experiences would I bring into this role?
- 8+ years of Digital marketing experience – Must have managed top Digital Marketing mediums, channels, tools and techniques.
- Proven track record in achieving good ROI with B2B SaaS Products is a must – Should have more than 60% of overall work experience.
- Champion in Web analytics, and managing Integrated Marketing campaigns – A must.
- Great expertise in handling of various Digital tools, platforms and techniques – Google analytics, CRM, Social Media, SEO, Email marketing tools
- Must have strong working experience in End-to-end Marketing Integration tools like – Clever tap, Kissmetrics, Hubspot etc.
- Experience with A/B and multivariate experiments
- Proven analytical ability to manage and derive insights from metrics/data generated from various marketing activities.
- Experience in Video based marketing tools and techniques – Preferred.
- Excellent written and verbal communication skills
- Solid knowledge of HTML, CSS and other web related languages is a must.
