Shivika Rohilla Chess Academy (SRCA) is one of India's leading chess academies, offering online and offline coaching, tournaments, Chess Coffee Connect (CCC) community events, workshops, and chess merchandise. We are looking for an SEO Specialist who can help us increase our online visibility, improve search rankings, and generate quality organic leads.
Key Responsibilities
- Conduct keyword research and competitor analysis.
- Develop and implement on-page and off-page SEO strategies.
- Optimize website pages, blogs, landing pages, and product listings.
- Improve website structure, internal linking, and technical SEO.
- Monitor website performance using Google Search Console and Google Analytics.
- Build high-quality backlinks through ethical link-building practices.
- Optimize Google Business Profile and local SEO for SRCA.
- Work closely with the content and social media teams to create SEO-friendly content.
- Track keyword rankings and prepare monthly SEO performance reports.
- Identify new opportunities to improve organic traffic and conversions.
- Ensure website follows the latest SEO best practices and Google's algorithm updates.
Required Skills
- Strong understanding of On-Page, Off-Page, and Technical SEO.
- Experience with Google Analytics, Google Search Console, and Google Business Profile.
- Knowledge of keyword research tools such as SEMrush, Ahrefs, or Ubersuggest.
- Basic understanding of HTML, WordPress, and website optimization.
- Excellent analytical and problem-solving skills.
- Strong written communication and content optimization skills.
Key Performance Indicators (KPIs)
- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in qualified organic leads.
- Growth in Google Business Profile visibility.
- Increase in website conversions.
- Improvement in website health and Core Web Vitals.
Pay: Up to ₹20,000.00 per month
Work Location: In person
