About Company:
Toprankers is India’s most preferred digital counseling and test-prep platform, helping students unlock their true potential through personalised learning, expert mentorship, and career guidance. With a strong presence across CLAT, Judiciary, IPMAT, CUET, Design, and other entrance exams, we are redefining career discovery and preparation for young aspirants.
Job Title: Marketing Manager
Department: Marketing Manager
Location: Jaipur
Role Overview: The Marketing Manager will be responsible for planning, executing, and monitoring marketing strategies to drive brand awareness, lead generation, and revenue growth. The role requires strong analytical ability, campaign execution expertise, and team coordination skills.
Key Responsibilities:
1. Marketing Strategy & Planning: Develop and execute monthly and quarterly marketing plans. Create strategies to increase brand visibility and student enrollment plans ATL, BTL, and digital marketing campaigns.
2. Lead Generation & Performance Marketing: Drive lead generation campaigns (online & offline). Monitor campaign performance, ROI, and conversion rates. Coordinate with sales/admissions teams to improve lead-to-admission ratio.
3. Digital Marketing Management: Manage social media platforms and online presence. Oversee paid campaigns (Google Ads, Meta Ads, etc.).Monitor website traffic and optimize digital funnels.
4. Local Marketing & Partnerships: Develop local partnerships with schools, colleges, and coaching centers. Organise seminars, workshops, and outreach activities.Execute on-ground promotional activities and events.
5. Team & Vendor Management: Coordinate with designers, agencies, and vendors. Manage marketing executives and field teams. Ensure timely execution of marketing materials and campaigns.
6. Reporting & Budget Management: Prepare weekly/monthly marketing performance reports. Manage marketing budgets effectively. Track cost per lead and cost per acquisition.
Job Types: Full-time, Permanent
Pay: ₹35,000.00 - ₹42,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
Work Location: In person
