Job Title: Digital Marketing Trainer
Department: Training / Academics
Employment Type: Full-Time
Experience: 2–5 Years
Industry: EdTech / Training
Location: Coimbatore
Job Summary
We are looking for an experienced and passionate Digital Marketing Trainer to deliver practical, industry-oriented training in digital marketing. The candidate should have strong hands-on experience with digital marketing tools, campaign management, analytics, and current industry trends.
Key Responsibilities
- Conduct theory and practical training sessions on Digital Marketing.
- Train students on SEO, SEM, Social Media Marketing, Google Ads, Meta Ads, Content Marketing, Email Marketing, and Web Analytics.
- Provide hands-on training through live projects, campaigns, assignments, and case studies.
- Teach students how to plan, execute, monitor, and optimize digital marketing campaigns.
- Train students in Google Analytics / GA4, Google Search Console, Google Ads, Meta Business Suite/Ads Manager, and other relevant tools.
- Explain keyword research, on-page SEO, off-page SEO, technical SEO, competitor analysis, and SEO reporting.
- Guide students in creating and managing social media campaigns across relevant platforms.
- Monitor student performance through assessments, practical exercises, and projects.
- Develop and update training materials, presentations, assignments, and project modules.
- Mentor students on industry practices, career opportunities, and interview preparation.
- Stay updated with the latest Google algorithm updates, advertising trends, AI tools, and digital marketing strategies.
Required Skills
- Strong knowledge of:
- SEO & SEM
- Google Ads
- Meta Ads / Social Media Marketing
- Google Analytics 4 (GA4)
- Google Search Console
- Keyword Research & SEO Tools
- Content Marketing
- Email Marketing
- WordPress & Basic Website Management
- Conversion Rate Optimization (CRO)
- Lead Generation & Performance Marketing
- Hands-on experience in running and optimizing digital campaigns.
- Good analytical and reporting skills.
- Strong communication and presentation skills.
- Ability to explain technical concepts in a simple and practical manner.
Qualification
- Bachelor's/Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Relevant industry certifications such as Google Ads, Google Analytics, Meta, HubSpot, etc., will be an added advantage.
Preferred Profile
- 2–5 years of hands-on experience in Digital Marketing.
- Prior experience as a Digital Marketing Trainer / Faculty / Mentor is preferred.
- Candidates with agency, EdTech, or performance marketing experience are preferred.
- Should be comfortable conducting practical, project-based training.
KPIs
- Student satisfaction and training quality.
- Student project completion and performance.
- Practical campaign/project implementation.
- Course completion and assessment results.
- Student placement/readiness support.
Pay: ₹18,000.00 - ₹28,000.00 per month
Benefits:
- Commuter assistance
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
