Job Title: Digital Marketing Executive
Industry: Apparel / Fashion
Job Description:
We are looking for a creative and results-driven Digital Marketing Executive to manage and grow the online presence of our apparel brands. The ideal candidate should have strong hands-on experience in social media marketing, paid campaigns, and e-commerce platforms.
Key Responsibilities:
- Plan and execute social media promotions across platforms like Instagram, Facebook, etc.
- Handle Meta (Facebook & Instagram) Ads and Google Ads campaigns.
- Manage and update the Shopify website (products, banners, collections, basic content).
- Create and optimize digital marketing campaigns to improve brand visibility and sales.
- Monitor ad performance, analyze insights, and prepare regular reports.
- Coordinate with the design team for creatives and campaign requirements.
- Stay updated with the latest digital marketing trends and tools.
Requirements:
- Proven experience as a Digital Marketing Executive or similar role.
- Strong knowledge of social media marketing, Meta Ads, and Google Ads.
- Hands-on experience with Shopify or other e-commerce platforms.
- Basic understanding of SEO, analytics, and online customer behavior.
- Good communication and time-management skills.
- Experience in the apparel or fashion industry is an added advantage.
Location: Peelamedu - Coimbatore
Experience: 2-6 years
Employment Type: Full-time
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person
