Job Description
Role Overview- Supports the Marketing Manager to plan and manage NSC and local Retailer marketing and promotional activity to develop and maintain awareness of the Jaguar and Land Rover Brands and products in the local marketplace
KEY RESPONSIBILITIES
SUPPORTS THE DELIVERY OF MARKETING ACTIVITY IN LINE WITH JLR GUIDELINES & BEST PRACTICE
Supports the delivery of Retailer marketing campaigns, using the Global Retailer Marketing System (GRMS) where appropriate. This could include producing printed assets, online assets or putting out brochures or new images in the showroom, using GRMS
Uses the GRMS to understand the assets that are available (using the ‘Marketing Asset Management’ section of the system) and customise materials provided (using the ‘Ad Builder’ section of the system to build, approve and send an advertisement to a nominated agency) under the guidance of the Marketing Manager
Ensures local marketing campaigns (e.g. advertising, POS materials) comply with Jaguar and Land Rover brand guidelines and Corporate Identity (CI) and align with NSC strategy (e.g. Rugby World Cup)
Liaises with the NSC’s Retailer Marketing Executive, the Regional Business Manager (RBM) or the Regional Aftersales Manager (RAM) as required to obtain coaching and support and to share best practice ideas
Supports regular Marketing meetings with the Retailer’s Sales and Aftersales teams to agree plans and report progress, being dependable and easy to do business with
SUPPORTS REPORTING TO THE RETAILER AND THE NSC
Uses an understanding of the KPIs and Standards for the Marketing operation to manage own performance and contribution to the Retailer
Tracks progress to ensure that each element of marketing activity is delivered to time, quality, cost and spend targets
Supports the Marketing Manager to provide up to date and accurate reporting of Retailer marketing activity using GRMS and other reports for the Retailer Marketing Executive as requested
BUILDS RELATIONSHIPS WITH CUSTOMERS
Takes the opportunity to develop conversations with customers to find out more about them and build relationships (e.g. at customer events). Where possible, recognises returning customers and builds on previous conversations to personalise the interaction
Ensures that any requests from a customer are handled promptly and accurately so that the customer’s expectations will be met and they feel that the Retailer has been dependable and easy to do business with. Aims to deliver the extra touches that make the customer feel special
Ensures that the customer database is updated to reflect the customer’s visit to the Retailer, and any useful information that can be used to build the relationship is captured
TEAM WORKING
Delivers the Customer First Principles by being dependable and easy to do business with
Acts as an ambassador for the Jaguar and Land Rover Brands; role models the JLR Customer First Principles in all aspects of the role
Supports the Marketing Manager’s relationships with JLR NSC teams (e.g. Regional Marketing Manager, Regional Business Manager, Regional Aftersales Manager) to input feedback and influence planning
Takes a proactive approach to identify any recurring problems which affect the customer experience, supports projects to deliver continuous improvement to ways of workingEnsures that the customer database is updated to reflect the customer’s visit to the Retailer, and any useful information that can be used to build the relationship is captured
TYPICAL KEY SUCCESS CRITERIA FOR THE ROLE
Area Criteria
Customer First CEIP results / Voice of the Customer data
Process Compliance Implementation of the Retailer’s Marketing Plan (delivery to plan, quality of activity, spend vs. budget)
Financial Management of Marketing budgets
Team Team working with colleagues across the Retailer
COMPETENCIES REQUIRED BY THE ROLE
Competency level for this role: Expert/Team Leader
Outstanding customer experience Personally delivers an outstanding customer experienceHigh performing teams Supports the team
Operational excellence Plans and delivers own job responsibilities following JLR processes
Innovation and Improvement Supports innovation and improvement
Commercial focus Thinks commercially in own role
Winning new business Delivers or supports marketing or selling activity
Brand & product Uses an understanding of JLR brands, products and services in own role
Additional Information
Office location- Whitefield, Bengaluru
This is 6 days work from office role
We are looking for candidates from nearby location
Pay: ₹400,000.00 - ₹480,000.00 per year
Benefits:
Work Location: In person
