Job Title: On-Field Marketing Executive
Department: Marketing With Digital Marketing Knowledge
Employment Type: Full-time
Experience: 0–2 years
Location: Visakhapatnam
About the Role:
We are looking for an energetic and proactive On-Field Marketing Executive who can represent the company directly in the market, build relationships with potential clients, generate leads, and support our marketing campaigns.
A key requirement for this role is basic to good knowledge of Digital Marketing. The candidate should understand how offline marketing activities connect with digital platforms and should be comfortable using digital tools to support lead generation and customer engagement.
Key Responsibilities:
- Conduct on-field marketing activities to identify and approach potential customers and businesses.
- Generate qualified leads through direct visits, networking, local outreach, events, and promotional activities.
- Meet prospective clients, understand their requirements, and communicate our services effectively.
- Build and maintain strong relationships with clients and local businesses.
- Support the team in planning and executing offline and digital marketing campaigns.
- Have a basic understanding of Social Media Marketing, SEO, Google Business Profile, online advertising, and lead generation.
- Identify potential customers through both physical market research and digital platforms.
- Coordinate with the digital marketing team to convert field-generated leads into online enquiries.
- Collect market feedback, competitor information, customer preferences, and other useful insights.
- Assist in promoting the company's social media pages, website, offers, campaigns, and other digital assets.
- Follow up with leads through phone calls, WhatsApp, email, and other communication channels.
- Maintain accurate records of leads, meetings, follow-ups, and conversions.
- Prepare regular reports on field activities, lead generation, and campaign performance.
Required Skills:
- Knowledge of Digital Marketing is mandatory.
- Basic understanding of Social Media Marketing, SEO, Google Ads/Meta Ads, and online lead generation.
- Good communication and interpersonal skills.
- Confident and comfortable interacting with people face-to-face.
- Strong convincing and negotiation abilities.
- Ability to identify business opportunities and generate leads independently.
- Basic knowledge of MS Office/Google Workspace and digital communication tools.
- Willingness to travel locally for meetings and marketing activities.
- Self-motivated, target-oriented, and willing to work in a fast-paced environment.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Candidates with prior experience in field marketing, sales, business development, or digital marketing will be preferred.
- Freshers with good communication skills and a genuine understanding of digital marketing can also apply.
What We’re Looking For:
We are specifically looking for someone who can bridge the gap between traditional field marketing and digital marketing.
The ideal candidate should not simply visit businesses and collect leads. They should be able to understand where potential customers can be found, how to approach them, how digital platforms can support the outreach, and how to turn field interactions into measurable leads and conversions.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
