Job Title: Digital Marketing & Social Media Executive
Company: TopCop Alliance
Location: Sangamner, Maharashtra
Employment Type: Full-Time
Job Summary
TopCop Alliance is seeking a creative, enthusiastic, and result-oriented Digital Marketing & Social Media Executive to manage our online presence, develop engaging content, execute digital campaigns, and enhance brand visibility across various platforms. The ideal candidate should have a strong understanding of social media trends, digital marketing strategies, content creation, and online brand promotion.
Key Responsibilities Digital Marketing & Brand Promotion
- Develop and implement digital marketing strategies to increase brand awareness and generate business leads.
- Manage online marketing campaigns across various digital platforms.
- Plan and execute social media marketing activities to improve engagement and reach.
- Monitor digital trends and suggest innovative marketing ideas.
- Support lead generation activities through online marketing channels.
Social Media Management
- Manage company social media accounts including content planning, posting, and audience engagement.
- Create and schedule engaging posts, creatives, videos, and promotional content.
- Develop social media calendars and ensure consistent brand communication.
- Monitor comments, messages, and customer interactions professionally.
- Analyse social media performance and prepare reports.
Content Creation & Marketing Support
- Create marketing content for social media, websites, advertisements, and promotional materials.
- Coordinate with internal teams to collect information and create relevant content.
- Assist in designing brochures, presentations, posters, and digital creatives.
- Support recruitment campaigns and business promotion activities.
Website & Online Presence Management
- Update and maintain website content regularly.
- Improve online visibility through SEO-friendly content.
- Monitor website performance and digital marketing results.
- Maintain company profiles on online platforms.
Analytics & Reporting
- Track campaign performance using digital marketing analytics tools.
- Analyse engagement, reach, leads, and conversion data.
- Prepare regular reports with insights and improvement suggestions.
- Identify opportunities to improve online marketing effectiveness.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- Strong knowledge of social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Basic understanding of digital marketing, SEO, Google Ads, and online advertising.
- Good skills in content writing, copywriting, and creative communication.
- Basic knowledge of graphic designing tools like Canva, Photoshop, or similar software.
- Excellent communication skills in English and Hindi/Marathi.
- Creative mindset with attention to detail.
- Ability to manage multiple tasks and meet deadlines.
Experience
- 1–3 years of experience in digital marketing, social media management, content creation, or brand promotion preferred.
- Experience in service industries, security, facility management, education, or corporate sectors will be an added advantage.
- Freshers with strong digital skills and creative ability may also apply.
Key Performance Indicators (KPIs)
- Growth in social media engagement and followers.
- Lead generation through digital platforms.
- Quality and consistency of content published.
- Improvement in online brand visibility.
- Performance of digital campaigns.
- Timely reporting and campaign execution.
What We Offer
- Opportunity to work with a growing organisation.
- Professional and creative work environment.
- Career growth opportunities.
- Exposure to multiple industries and business verticals.
- Performance-based incentives.
Work Location: Sangamner, Maharashtra
Apply Now:
Email: [email protected]
Contact: 9322781200
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
- Paid sick time
- Provident Fund
Work Location: In person
