Job Title: Digital Marketing Executive (Mobile Apps) | 1–2 Years Experience
Location: Surat, Gujarat (On-site)
Experience: 1–2 years in mobile app marketing.
Employment Type: Full-Time
About the Role
We are looking for a passionate digital marketing executive with 1–2 years of experience in mobile app marketing. The ideal candidate should have hands-on experience in promoting Android applications, running digital campaigns, increasing app installs, and improving user engagement through various digital marketing channels.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns for Android mobile applications.
- Manage and monitor Google Ads, Meta Ads (Facebook & Instagram), and other paid marketing campaigns.
- Drive app downloads, user acquisition, and engagement strategies.
- Perform App Store Optimization (ASO) to improve app visibility and organic installs.
- Create and manage social media marketing campaigns.
- Conduct keyword research and competitor analysis.
- Track campaign performance using Google Analytics, Firebase, and other marketing tools.
- Generate regular reports on campaign performance, app installs, conversions, and ROI.
- Collaborate with designers and developers to create effective marketing creatives and landing pages.
- Stay updated with the latest digital marketing trends and mobile app marketing strategies.
Required Skills
- 1–2 years of experience in digital marketing.
- Experience in mobile app marketing, preferably Android applications.
- Knowledge of Google Ads, Meta Ads, and performance marketing.
- Understanding of ASO (App Store Optimization).
- Familiarity with Google Analytics, Firebase, and Search Console.
- Basic knowledge of SEO and social media marketing.
- Strong analytical and reporting skills.
- Good communication and teamwork abilities.
Preferred Skills
- Experience in app install campaigns.
- Knowledge of user acquisition and retention strategies.
- Experience with marketing automation tools.
- Understanding of A/B testing and conversion optimization.
Qualification
- Bachelor's degree in marketing, business, IT, or a related field.
- Relevant digital marketing certifications will be an added advantage.
Work Location: On-site (Katargam, Surat)
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
