About Kaarwan
Kaarwan is India’s leading EdTech platform for Architecture, Construction, and BIM professionals. We offer practical, job-oriented upskilling courses and have built a trusted community of 3,00,000+ learners. We’re now expanding our digital footprint and looking for a platform-specialized Social Media Manager to elevate our presence across LinkedIn, Meta (Instagram + Facebook), and Pinterest.
Role Overview
The Social Media Manager will own, strategize, and execute content and campaigns across three major platforms. This role requires a deep understanding of algorithms, content performance, architectural audiences, and communication funnels for course enrollments.
Platform-Specific Responsibilities
1. LinkedIn
- Develop LinkedIn-first content strategy.
- Create thought leadership posts, carousels, documents, and videos.
- Grow company page & founders’ profiles.
- Execute lead-gen campaigns and track analytics.
2. Meta: Instagram + Facebook
- Plan reels, carousels, and stories optimized for engagement.
- Produce high-quality scripts and content series.
- Manage community, inbox, comments, and highlight structure.
- Collaborate with the performance team for ad creatives & A/B testing.
3. Pinterest
- Build boards for architecture, BIM workflows, and design inspiration.
- Create 100–120 keyword-optimized pins monthly.
- Convert existing content into Pinterest-first formats.
- Track impressions, saves, clicks, and SEO performance.
Cross-Platform Responsibilities
- Create a unified 30-day content calendar.
- Coordinate with design, sales, academic, and ads teams.
- Present weekly analytics with insights and recommendations.
Required Skills & Experience
- 1–2 years of experience in social media management.
- Strong command over LinkedIn, Instagram, Facebook & Pinterest algorithms.
- Excellent copywriting and storytelling skills.
- Basic knowledge of Canva, Figma, or editing tools.
- Ability to simplify BIM/Architecture topics for social media.
What You’ll Gain
- Access to all Kaarwan courses for upskilling.
- Opportunity to scale India’s leading AEC EdTech brand.
- Creative freedom and high-growth environment.
- Competitive salary + performance bonuses.
Job Type: Full-time
Pay: ₹20,000.00 - ₹45,000.00 per month
Benefits:
- Health insurance
- Provident Fund
- Work from home
Application Question(s):
- whats your current ctc?
- Whats your expected ctc?
Work Location: Hybrid remote in Mumbai, Maharashtra
