Performance Marketing / PPC Specialist (3+ Years Experience)
Location: Mohali (Local candidates required)
Experience Required: 3+ Years
Employment Type: Full-Time
Job Overview
We are looking for a results-driven Digital Marketing / PPC Specialist with 3+ years of hands-on experience in managing high-performance paid campaigns across multiple platforms.
Required Skills & Expertise
- Strong hands-on experience in Google Ads (Search, Display, Shopping, YouTube, Performance Max)
- Experience managing Meta Ads (Facebook & Instagram) campaigns
- Experience working with Google Merchant Center (feed setup, diagnostics, optimization & troubleshooting)
- Hands-on experience with Google Tag Manager (GTM) for conversion & event tracking setup
- Strong analytical skills with proficiency in GA4 (Google Analytics 4) for performance tracking & reporting
- Budget management skills with a strong focus on ROI/ROAS optimization
- Understanding of landing page optimization & conversion rate improvement
- Ability to work independently and take full ownership of PPC performance
- Ability to effectively leverage AI tools to enhance campaign productivity, insights, and execution
Key Responsibilities & KRAs
- Plan, execute, and optimize PPC campaigns across Search, Display, Shopping, YouTube & Performance Max
- Manage keyword research, campaign structuring, ad groups, negative keywords & bidding strategies
- Create and optimize Shopping campaigns via Google Merchant Center, including feed management
- Set up and maintain accurate conversion tracking using Google Tag Manager (GTM), data layers & event triggers
- Monitor campaign performance daily/weekly and implement strategies to reduce CPL/CPA & improve ROAS
- Monitor ad policies, quality scores, search terms & impression share to identify growth opportunities
- Manage campaign budgets, pacing, forecasting & scaling strategies
What We’re Looking For
- Data-driven mindset with strong analytical ability
- Detail-oriented and proactive approach
- Strong communication & presentation skills
- Ability to manage multiple campaigns simultaneously
Job Type: Full-time
Pay: ₹25,000.00 - ₹38,000.00 per month
Work Location: In person
