About QLB Marketing Insights: QLB Marketing Insights is a B2B demand generation and growth marketing company helping global technology companies generate qualified sales opportunities across North America, Europe, the Middle East, and APAC.
We work with enterprise software companies, system integrators, SaaS providers, cloud platforms, AI companies, and digital transformation firms to accelerate revenue growth through strategic outbound programs, ABM campaigns, webinars, executive roundtables, and marketing-led sales initiatives.
Role Overview
As a Sales Development Representative, you will be responsible for creating qualified sales opportunities for our global clients.
This is not a typical cold-calling role. You’ll use research, AI tools, LinkedIn, email, phone conversations, and account intelligence to engage senior technology decision-makers and create meaningful business conversations.
You’ll work closely with campaign managers, marketing teams, and client sales teams across international markets.
Key Responsibilities
- Outbound Prospecting
- Execute personalized outbound campaigns through Email, LinkedIn, Phone, and WhatsApp.
- Build and manage named account lists.
- Identify decision-makers and buying committees.
- Conduct account research before every outreach.
- Account-Based Selling
- Develop account penetration strategies.
- Map organizational structures.
- Identify buying triggers and business initiatives.
- Capture technology landscape and competitive intelligence.
Sales Opportunity Generation
- Book qualified meetings for client sales teams.
- Qualify prospects using BANT/MEDDICC/SPICED frameworks.
- Maintain high-quality CRM records.
- Handover complete account intelligence after every meeting.
- LinkedIn & Social Selling
- Use LinkedIn Sales Navigator for prospecting.
- Build relationships through value-driven engagement.
- Publish professional LinkedIn content regularly.
- Participate in social selling campaigns.
Event & Webinar Outreach
- Invite executives to webinars and leadership roundtables.
- Manage RSVP follow-ups.
- Coordinate pre-event and post-event outreach.
- Generate meetings from marketing events.
Reporting
- Daily activity tracking.
- Weekly pipeline reports.
- Campaign performance updates.
- Insights on market trends and customer feedback.
Required Skills
- 1–5 years in B2B Sales Development, Business Development, Inside Sales, or Lead Generation.
- Excellent spoken and written English.
- Strong interpersonal and communication skills.
- Ability to speak confidently with CXOs, VPs, Directors, and Business Heads.
- Experience using LinkedIn Sales Navigator.
- Comfortable making outbound calls.
- Highly organized and self-driven.
- Strong research and analytical skills.
- Ability to manage multiple campaigns simultaneously.
Preferred Experience
- Experience selling or generating leads for any of the following:
- AI Solutions
- Cloud Platforms
- SAP
- Oracle
- Salesforce
- Microsoft
- Data & Analytics
- Cybersecurity
- Digital Transformation
- Enterprise SaaS
- Experience working with:
- ZoomInfo
- Apollo
- HubSpot
- Salesforce CRM
- LeadSquared
- Outreach
- Salesloft
- ChatGPT or AI-assisted sales tools
What We’re Looking For
- Someone who:
- Loves prospecting and opening conversations.
- Enjoys solving business problems.
- Is curious about technology.
- Takes ownership of results.
- Can work independently.
- Thinks like a consultant rather than a telecaller.
- Is eager to learn AI-driven sales techniques.
Performance Metrics (KPIs)
- Qualified Meetings Booked
- Sales Accepted Leads (SALs)
- SQL Conversion Rate
- Email Response Rate
- LinkedIn Engagement
- Call Quality
- CRM Hygiene
- Pipeline Generated
- Campaign Productivity
Qualifications
- Graduate (Mandatory)
- MBA or Postgraduate (Preferred)
Pay: ₹400,000.00 - ₹700,000.00 per year
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
