NITI.AI Sales Development Representative (SDR) Sales & Business Development · On-Site · Reports to: Sales Manager / VP – Sales · Fresher to 2 Years Dept: Sales & Business Development Openings: 1 ABOUT THE ROLE Experience: Fresher to 2 Years NITI.AI is on an aggressive growth trajectory and we need sharp, driven SDRs to fuel our pipeline. This role is ideal for someone hungry to build a career in B2B SaaS sales. You will be the tip of the spear — identifying the right prospects, crafting compelling outreach, and booking qualified meetings for our Account Executives. QUALIFICATION Bachelor's in Business, Marketing, Communications, or any stream KEY RESPONSIBILITIES Identify and build targeted prospect lists using LinkedIn Sales Navigator, Apollo.io, and ZoomInfo based on defined ICP. Execute multi-channel outbound outreach campaigns via email, LinkedIn, and cold calls to generate qualified leads. Craft personalised outreach messages and follow-up sequences tailored to prospect industry, role, and pain points. Qualify inbound and outbound leads through discovery conversations and hand off sales-ready prospects to Account Executives. Maintain accurate records of all outreach activities, responses, and lead status in the CRM. Monitor outreach metrics — open rates, reply rates, connection acceptance rates — and continuously refine messaging. Research target accounts to identify key decision-makers and relevant business triggers before outreach. Meet weekly and monthly targets for outreach volume, connect rates, and qualified meetings booked. Participate in sales team meetings and contribute to messaging improvements. Stay updated on platform features across LinkedIn Sales Navigator, Apollo.io, and ZoomInfo. SKILLS & COMPETENCIES Hands-on ability or willingness to learn prospecting tools — LinkedIn Sales Navigator, Apollo.io, and ZoomInfo. Ability to build targeted prospect lists by industry, company size, designation, and geography. Strong written communication for cold outreach — emails, LinkedIn messages, and follow-up sequences. Comfortable making cold calls and conducting introductory conversations with confidence. Basic understanding of B2B sales processes — lead generation, qualification, and pipeline handoff. NITI.AI · Confidential – For Recruitment Purposes Only · Page 1 Ability to research prospects, identify decision-makers, and personalise outreach at scale. Familiarity with CRM tools (HubSpot, Zoho, or Salesforce) for logging and tracking outreach. Good spoken and written English; Hindi communication skills are a plus. High energy, resilience, and a target-oriented mindset. Ability to track response rates and optimise messaging based on data. ADDITIONAL REQUIREMENTS Fresher candidates with demonstrable interest in sales and outreach tools will be considered. 1–2 years of SDR or lead generation experience is preferred. NITI.AI · Confidential – For Recruitment Purposes Only · Page 2
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
