About the Role
Are you a creative storyteller with an analytical mind? Do you have a passion for culture, digital trends, and connecting with audiences on a deeper level? We are seeking a dynamic, data-driven, and highly motivated **Marketing Executive** to join our team.
In this role, you won't just run campaigns—you will shape our digital footprint, manage our online brand presence, and tell meaningful stories that resonate. Working at the intersection of traditional wisdom and modern digital strategy, you will build community engagement, drive high-quality lead generation, and help us scale our impact. If you are eager to learn, execute with precision, and thrive in a creative, fast-paced environment, we want to hear from you!
Key Responsibilities
Campaign Execution
* Plan, build, and deploy high-impact digital and traditional marketing campaigns aligned with our core business milestones.
Content & Copywriting
* Craft compelling, highly engaging narrative content for social media, websites, email newsletters, and promotional materials.
Brand & Social Media Management
* Manage our active social media channels, engage with our community daily, and continuously elevate our online brand aesthetic.
Lead Generation & Collaboration
* Partner closely with sales and product development teams to execute lead generation strategies that nurture prospects from awareness to conversion.
Event Coordination
* Assist in planning and seamlessly coordinating digital webinars, community events, product launches, and experiential activations.
Market Intelligence
* Conduct routine market research to stay ahead of cultural trends, consumer behavior shifts, and industry benchmarks.
Data & ROI Optimization
* Monitor real-time campaign performance using digital analytics tools to maximize campaign ROI and optimize conversion funnels.
Required Qualifications
Education
* Bachelor’s degree in **BBA, BCom, MBA, BCA, BSc**, or any related field with a strong interest in media, technology, or communications.
Experience
* 0 to 2 years of experience.
* Freshers with a stellar portfolio, creative drive, and an eager-to-learn attitude are highly encouraged to apply.
Communication
* Exceptional written and verbal communication skills with a natural ability to structure thoughtful, clean, and engaging prose.
Versatility
* Proven ability to stay organized, manage multiple creative projects simultaneously, and respect deadlines.
Problem-Solving
* Strong analytical instincts with a knack for looking at data and finding actionable solutions.
Preferred Qualifications (Bonus Points!)
* Familiarity with core digital marketing analytics platforms (e.g., Google Analytics).
* Hands-on exposure to email marketing software and CRM tools (e.g., HubSpot, Mailchimp).
* Basic understanding or interest in running paid ad campaigns across search (Google Ads) and social platforms (Meta, Instagram).
Core Skill Matrix
* Digital & Content Marketing
* Social Media Strategy & Community Management
* Copywriting & Storytelling
* Brand Management & Premium Aesthetics
* Campaign & Project Management
* Basic Data Analysis & Performance Tracking
* Market Research & Trend Spotting
* Basic SEO / SEM Awareness
How Success Will Be Measured (Key KPIs)
* Overall growth in brand awareness and community sentiment.
* Social media engagement metrics and community interactions.
* Website traffic growth and landing page conversion rates.
* Volume of inbound leads and Marketing-Qualified Leads (MQLs).
* Email campaign open and click-through rates (CTR).
* Optimized Return on Marketing Investment (ROMI).
Work Location: In person
