E-Commerce Spend Analyst / Performance Marketing AnalystRole Overview
We are looking for a detail-oriented professional to monitor, analyze, and optimize our E-Commerce and digital marketing spend across platforms. The ideal candidate will ensure efficient budget utilization, improve ROI, and provide actionable insights to drive business growth.
Key Responsibilities
- Track and monitor daily, weekly, and monthly eCommerce and digital marketing spend
- Analyze performance across channels (Google Ads, Meta Ads, marketplaces, affiliates, etc.)
- Ensure budgets are aligned with revenue targets and ROI goals
- Identify inefficiencies, overspending, and opportunities for cost optimization
- Prepare dashboards and reports on key metrics (CAC, ROAS, ROI, conversion rates)
- Work closely with marketing and finance teams to manage budgets and forecasts
- Recommend and implement strategies to improve campaign performance
- Conduct A/B testing and performance experiments to optimize spend
- Monitor competitor activity and market trends
Key Metrics Owned
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Marketing ROI
- Conversion Rate
- Cost per Acquisition (CPA)
Required Skills & Qualifications
- 2–5 years of experience in eCommerce, digital marketing, or performance analytics
- Strong analytical skills and comfort with data interpretation
- Hands-on experience with platforms like Google Ads, Meta Ads Manager
- Proficiency in Excel/Google Sheets (pivot tables, formulas, dashboards)
- Experience with analytics tools (Google Analytics, Shopify analytics, etc.)
- Understanding of attribution models and marketing funnels
- Attention to detail and ability to work with large datasets
Good to Have
- Experience working with eCommerce platforms (Shopify, Amazon, Flipkart)
- Basic understanding of finance/budgeting
Outcome Expectations
- Improved efficiency of marketing spend
- Better ROAS and reduced CAC
- Clear visibility of budget utilization and performance
- Data-driven decision-making across marketing channels
Pay: ₹50,000.00 - ₹100,000.00 per month
Work Location: In person
