Core Objective: Lead and scale the Buyers Club initiative across marquee exhibitions. Drive the acquisition, engagement, retention, and matchmaking of high-quality domestic and international buyers while building a structured loyalty ecosystem.
Key Responsibilities1. Buyer Acquisition & Matchmaking
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Scale the Database: Identify and onboard high-potential, quality-profiled buyers across various industry verticals.
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Strategic Matchmaking: Align buyer profiles with exhibitor categories to facilitate high-value business matchmaking and curated meetings.
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Program Management: Oversee and coordinate specialized hosted buyer and VIP programs.
2. Attendance & Loyalty Management
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Drive Turnout: Manage pre-event engagement (invitations, reminders, follow-ups) to ensure a strong turnout of key decision-makers.
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Loyalty Club Development: Design and manage a tier-based Buyers Loyalty Club offering exclusive benefits and rewards to drive repeat participation.
3. Customer Success & Data Analytics
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Relationship Management: Act as the primary point of contact for key buyers, ensuring an excellent end-to-end experience and resolving issues promptly.
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CRM & Insights: Maintain database hygiene, analyze buyer behavioral trends, and generate post-event performance reports.
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Cross-Functional Alignment: Collaborate with project, sales, marketing, and operations teams to align buyer strategies with overall show objectives.
KPIs / Success Metrics
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Number of qualified buyers acquired & attendance percentage.
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Quality of buyer-to-exhibitor fitment & meeting outcomes.
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Loyalty club growth, engagement, and repeat buyer retention rate.
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Buyer satisfaction scores (CSAT).
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Database accuracy and growth levels.
Requirements
Candidate ProfileExperience & Background
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Experience: 10+ years in buyer engagement, hosted buyer programs, customer success, or exhibition management.
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Industry Background: Exhibitions & Trade Shows, Event Management, B2B Conferences, Buyer-Seller Platforms, or Industry Associations.
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Education: MBA/PGDM in Marketing or Business Management preferred (Graduates with relevant industry experience are welcome).
Key Skills & Competencies
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Technical/Functional: Buyer relationship management, CRM/database handling, community building, and data analysis.
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Behavioral: Customer-centric mindset, strong relationship-building capability, high ownership, and excellent execution skills.
