About the Role
We are looking for a highly experienced and strategic Senior Brand Manager to lead brand development, marketing initiatives, and business growth. The ideal candidate should have a strong background in brand management, marketing strategy, campaign execution, and team leadership.
Key Responsibilities
· Develop and implement comprehensive brand strategies aligned with business objectives.
· Plan and execute integrated marketing campaigns across digital and offline platforms.
· Strengthen brand positioning and maintain brand consistency across all channels.
· Conduct market research, competitor analysis, and consumer insight studies.
· Collaborate with internal teams including Sales, Digital Marketing, Design, and Product.
· Manage brand budgets and optimize marketing ROI.
· Monitor campaign performance and prepare performance reports.
· Coordinate with advertising agencies, media partners, and external vendors.
· Lead product launches, promotional activities, and brand-building initiatives.
· Mentor and guide the marketing team to achieve organizational goals.
Required Qualifications
· Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
· Minimum 5+ years of experience in Brand Management or Brand Marketing.
· Strong knowledge of branding, digital marketing, campaign management, and market analysis.
· Excellent leadership, communication, analytical, and project management skills.
· Ability to work in a fast-paced and target-driven environment.
Preferred Skills
· Brand Strategy & Development
· Marketing Campaign Management
· Digital Marketing
· Consumer & Market Research
· Budget Planning & ROI Analysis
· Team Leadership
· Communication & Presentation Skills
Pay: ₹70,000.00 - ₹100,000.00 per month
Work Location: In person
