SEO Executive
Company: Samrat Plywood Limited
Location: Head Office, Manimajra, Chandigarh
Salary: ₹20,000 – ₹30,000 per month
Employment Type: Full-Time
Experience: 1–3 years preferred
About Samrat Plywood Limited
Samrat Plywood Limited is a Chandigarh-based manufacturer and exporter of plywood and HPL (High Pressure Laminate) products, serving customers across India and international markets.
We are looking for a results-oriented SEO Executive to strengthen our online visibility, improve organic rankings and generate high-quality B2B leads through search engines.
The ideal candidate should have a strong understanding of on-page SEO, technical SEO, keyword research, content optimisation, link building and SEO analytics.
Key Responsibilities1. SEO Strategy & Execution
- Develop and execute SEO strategies to improve organic traffic and search rankings.
- Conduct keyword research based on products, applications, industries and target markets.
- Identify high-value commercial and B2B keywords for domestic and international markets.
- Monitor keyword rankings and identify opportunities for improvement.
- Conduct regular SEO audits and implement corrective actions.
2. On-Page SEO
- Optimise website pages, titles, meta descriptions, headings and URLs.
- Improve internal linking and website structure.
- Optimise product pages, category pages, landing pages and blog content.
- Identify content gaps and recommend new pages/topics.
- Ensure content is optimised for both search engines and users.
- Improve image alt tags, schema and other relevant on-page elements.
3. Technical SEO
- Identify and resolve technical SEO issues affecting website performance.
- Monitor website crawlability, indexing and site structure.
- Work on:
- XML sitemaps
- Robots.txt
- Canonical tags
- Redirects
- Broken links
- Duplicate content
- Core Web Vitals
- Mobile optimisation
- Coordinate with the developer to implement technical SEO improvements.
4. International SEO
- Conduct keyword research for international markets.
- Develop SEO strategies for different countries and regions.
- Identify country-specific search trends and opportunities.
- Optimise international landing pages for relevant markets.
- Support SEO campaigns targeting Europe, Middle East, CIS, Africa and other export markets.
- Research competitor websites and identify opportunities to outrank them.
5. Content SEO
- Work closely with the content and marketing teams to develop SEO-focused content.
- Prepare content briefs based on keyword research and search intent.
- Optimise existing blogs and website content.
- Identify topics that can generate qualified business enquiries.
- Ensure content follows SEO best practices without keyword stuffing.
6. Off-Page SEO & Link Building
- Develop and execute white-hat link-building strategies.
- Identify relevant industry websites, directories, publications and business portals for backlinks.
- Conduct competitor backlink analysis.
- Build high-quality and relevant backlinks.
- Monitor backlink quality and identify potentially harmful links.
7. Lead Generation
- Focus SEO activities not only on traffic but on qualified enquiries and business leads.
- Optimise landing pages for lead generation.
- Identify keywords with strong commercial intent.
- Analyse which keywords, pages and markets generate enquiries.
- Work with the sales and international marketing teams to improve lead quality.
8. Analytics & Reporting
- Monitor website traffic, rankings, conversions and organic leads.
- Use Google Analytics 4, Google Search Console and other SEO tools.
- Prepare weekly/monthly SEO performance reports.
- Track:
- Organic traffic
- Keyword rankings
- Click-through rate
- Organic conversions
- Leads generated
- Backlinks
- Indexed pages
- Top-performing landing pages
- Recommend actions based on data and performance.
9. Competitor Research
- Monitor competitors' SEO strategies.
- Analyse competitor keywords, content and backlinks.
- Identify gaps and opportunities.
- Track changes in search rankings and market trends.
Required Skills
- Strong understanding of SEO fundamentals and best practices.
- Good knowledge of keyword research and search intent.
- Strong understanding of on-page and technical SEO.
- Experience with Google Search Console and Google Analytics.
- Knowledge of SEO tools such as Ahrefs, SEMrush, Ubersuggest, Screaming Frog or similar tools.
- Good understanding of content optimisation.
- Knowledge of link-building techniques.
- Basic understanding of HTML and website structure.
- Good analytical and problem-solving skills.
- Ability to work with developers, content writers and marketing teams.
Preferred Skills
Candidates with experience in the following will be preferred:
- B2B SEO
- International SEO
- Export/International market SEO
- Manufacturing industry SEO
- Product/category page optimisation
- Lead-generation SEO
- WordPress SEO
- Local SEO
- Technical SEO audits
- Competitor SEO analysis
- AI-assisted SEO and content optimisation
Candidate Profile
We are looking for someone who is:
- Results-oriented and analytical.
- Curious about how search engines and digital marketing work.
- Comfortable working with numbers and performance data.
- Proactive in identifying SEO opportunities.
- Willing to experiment, test and learn.
- Good at research and competitor analysis.
- Able to work independently and meet deadlines.
- Comfortable coordinating with content, marketing and development teams.
- Focused on generating business results, not just website traffic.
Educational Qualification
Graduate in any discipline, preferably:
- Digital Marketing
- Marketing
- Computer Science
- Information Technology
- Business Administration
- Communications
Relevant practical SEO experience will be given importance.
Experience
1–3 years of SEO experience preferred.
Freshers with strong practical knowledge, SEO certifications, internships or demonstrable SEO projects may also be considered.
Salary
₹20,000 – ₹30,000 per month, depending on skills, experience and technical expertise.
Job Location
Samrat Plywood Limited – Head Office
Manimajra, Chandigarh
Work From Office – Full Time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
