We are looking for a creative and detail-oriented Branding Manager to strengthen and maintain our brand identity across all marketing and communication materials. The ideal candidate will be responsible for designing and managing packaging artwork, brochures, catalogs, posters, digital creatives, and other branding assets while ensuring consistency with the company's brand guidelines.
Key Responsibilities
Brand Management
- Develop, implement, and maintain consistent brand guidelines across all marketing materials.
- Ensure brand consistency across print, digital, packaging, and promotional materials.
- Work closely with management, sales, and marketing teams to strengthen brand positioning.
Packaging Design
- Create innovative and market-oriented packaging designs for products.
- Prepare print-ready artwork and coordinate with vendors for production.
- Ensure packaging complies with branding, regulatory, and product requirements.
- Manage packaging revisions, updates, and new product launches.
Marketing Collateral Design
- Design brochures, catalogs, flyers, posters, banners, standees, product datasheets, and other promotional materials.
- Create engaging digital creatives for websites, social media, email campaigns, and advertisements.
- Develop presentations and corporate communication materials.
Creative & Visual Communication
- Conceptualize and execute creative campaigns to enhance brand visibility.
- Maintain a library of brand assets, templates, and marketing materials.
- Coordinate product photography, image editing, and visual content creation.
Vendor & Project Management
- Liaise with printing agencies, packaging vendors, photographers, and creative partners.
- Manage timelines, budgets, and quality standards for branding projects.
- Review proofs and ensure final output meets company standards.
Required Qualifications
- Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, Marketing, or related field.
- 3–5 years of experience in branding, graphic design, packaging design, or visual communication.
- Strong portfolio showcasing packaging designs, brochures, posters, and branding projects.
Required Skills
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Knowledge of packaging artwork and print production processes.
- Understanding of branding principles, typography, color theory, and layout design.
- Experience with social media creative design and digital marketing materials.
- Excellent creativity, attention to detail, and project management skills.
- Strong communication and stakeholder management abilities.
Preferred Skills
- Experience in manufacturing, consumer products, FMCG, electronics, or industrial sectors.
- Knowledge of video editing tools such as Premiere Pro, After Effects, or AI-based design tools.
- Familiarity with AI-powered creative tools such as Canva AI, Adobe Firefly, Midjourney, or ChatGPT for content and design support.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
