About Innovative Web
Innovative Web is a full-service marketing agency specializing in delivering transformative digital solutions. We partner with businesses to drive their growth, elevate their visibility, and scale their digital footprint. Our comprehensive suite of services includes Website Development, SEO, Branding, Content Strategy, Graphic Design, and Performance Marketing.
We are looking for a self-motivated, highly skilled, and dynamic Digital Marketing Specialist to spearhead both our internal brand growth and our clients' end-to-end marketing activities.
Job Overview
As a Digital Marketing Specialist at Innovative Web, you will be the driving force behind our clients' marketing success. This is a strategic and execution-heavy role. You will be responsible for diving deep into diverse business models, understanding their target audiences, and building bespoke, multi-channel marketing strategies from scratch.
The ideal candidate is a proactive problem-solver who can seamlessly bridge the gap between creative strategy and data-driven execution, ensuring campaigns are continuously optimized for maximum ROI.
Key Responsibilities1. Strategy & Market Intelligence
- Business & Audience Discovery: Deeply analyze clients’ business models, value propositions, target markets, and customer personas to tailor effective marketing funnels.
- Market Research & Competitor Analysis: Conduct ongoing research into industry trends, competitor positioning, and market gaps to give our clients a competitive edge.
- End-to-End Campaign Execution: Design, implement, and manage comprehensive marketing campaigns across both organic and paid channels.
2. Content Strategy & Creative Direction
- Ideation & Strategy: Develop robust content strategies and creative hooks across text, image, and video formats.
- Creative Review: Collaborate closely with graphic designers and web developers to brainstorm visual layouts, ensuring all creatives and copy align with the strategic goals.
- Brand Consistency: Continuously review, update, and refine active strategies and creative assets to keep campaigns fresh and high-performing.
3. Multi-Channel Marketing Execution
- Social Media Management: Dominate brand presence and engagement across major social platforms, including LinkedIn, Instagram, Facebook, and YouTube.
- Direct Outreach Marketing: Design and deploy high-converting campaigns using WhatsApp marketing, Email marketing (newsletters, nurture sequences), and SMS marketing.
- Team Coordination: Act as the central pivot point, coordinating efforts between online performance marketing teams and offline marketing initiatives to ensure seamless omni-channel delivery.
4. Analytics & Performance Reporting
- Data-Driven Evaluation: Continuously monitor campaign KPIs, web traffic, and engagement metrics.
- Reporting & Insights: Generate detailed performance reports for clients, offering clear, actionable analysis of results, ROI, and strategic recommendations for next steps.
Required Skills & Qualifications
- Experience: minimum 3+ years of proven experience as a Digital Marketing Specialist, Growth Marketer, or Account Manager.
- Channel Expertise: Expert-level knowledge of social media platforms (LinkedIn, Instagram, Facebook, YouTube) and their respective algorithms/analytics tools.
- Tool Proficiency: Hands-on experience with modern marketing automation and outreach tools (e.g., Mailchimp, HubSpot, Brevo, WhatsApp API platforms, and SMS gateways).
- Strategic Thinker: Ability to look at a raw business concept and map out a structured, multi-step marketing plan.
- Communication & Collaboration: Exceptional communication skills with the ability to lead internal creative teams and confidently manage client expectations.
- Mindset: Self-motivated, organized, and capable of juggling multiple client accounts without compromising on quality or deadlines.
What We Offer
- A competitive salary package aligned with industry standards.
- The opportunity to work across diverse industry verticals (B2B, Industrial, Tech, Pharma, Hospitality, etc.).
- A collaborative, agile, and high-growth agency environment where your ideas directly impact business scaling.
Pay: ₹25,000.00 - ₹45,000.00 per month
Experience:
- marketing: 3 years (Required)
Work Location: Remote
