The Digital Marketing Executive with 3 to 5 years experience should be responsible for implementing, optimizing, and managing digital marketing campaigns across multiple platforms to drive brand awareness, lead generation, customer engagement, and online conversions. The role involves hands-on execution of SEO, SEM, social media, content marketing, analytics, and performance optimization while ensuring alignment with the company’s digital strategy.
2. Key Responsibilities
A. Performance Marketing (SEM & Paid Campaigns)
Plan, execute, and optimize paid campaigns on:
Google Ads (Search, Display, YouTube, Shopping)
Meta Ads (Facebook/Instagram)
LinkedIn Ads, Twitter Ads, and other platforms as relevant
Manage campaign budgets, bids, audience targeting, A/B testing, and conversion optimization.
Track CPL, CPA, ROAS, CTR, Conversion Rate, and other performance metrics.
Create landing pages (using tools like WordPress, Unbounce, HubSpot, Elementor).
B. Social Media Marketing
Develop, schedule, and manage content across social platforms:
Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest
Run paid and organic campaigns focused on engagement and lead generation.
Monitor trends, competitors, and platform algorithm changes.
Engage with audiences and manage community interactions.
C. SEO (Search Engine Optimization)
Perform on-page and off-page SEO activities:
Keyword research
Meta tags & content optimization
Technical SEO audits
Backlink building & outreach
Improve search rankings and organic traffic.
Work with developers/content teams to implement SEO recommendations.
D. Website Management & Content Updates
Manage website content updates using CMS (WordPress, Wix, Joomla, etc.).
Improve site UX, UI, speed, and mobile responsiveness.
Ensure SEO-friendly structure and content.
Coordinate with designers, content writers, and web developers.
E. Content Creation & Strategy
Develop digital content including:
Blogs, social media posts, infographics
Email campaigns and newsletters
Website content & product pages
Work with creative teams for high-quality creatives, videos, and reels.
Ensure content aligns with brand guidelines and SEO best practices.
F. Email Marketing & Automation
Execute email campaigns using tools like Mailchimp, HubSpot, Zoho, SendGrid.
Create subscriber lists, workflows, and nurturing sequences.
Track open rates, click-through rates, and conversions.
G. Analytics, Reporting & Optimization
Track performance using:
Google Analytics 4 (GA4)
Google Tag Manager
Search Console
Ad Manager dashboards
Prepare weekly/monthly performance reports.
Analyze user behavior, funnel drop-offs, and campaign ROI.
Recommend data-driven improvements.
H. Brand & Reputation Management
Manage online reputation through reviews (Google Reviews, JustDial, social platforms).
Respond to customer inquiries/comments on digital platforms.
Maintain consistent digital brand identity.
I. Coordination & Collaboration
Work with internal teams:
Sales for lead quality tracking
Design for creatives
Development for website updates
Coordinate with digital agencies when required.
3. Required Qualifications
Education
Any Bachelor’s degree in Marketing, Mass Communication, Business, Digital Media, or related field.
Certifications in Digital Marketing (Google, HubSpot, Meta Blueprint, SEMrush, etc.) preferred.
Experience
3–5 years of hands-on experience in digital marketing within India.
Proven experience managing digital campaigns with measurable results.
Strong portfolio showing prior digital work (campaigns, ads, SEO results).
4. Skills & Competencies
Technical Skills
Strong command of:
Google Ads & Meta Ads
SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
Google Analytics 4 (GA4)
Google Tag Manager
WordPress CMS
Social media management tools (Hootsuite, Buffer, Zoho Social)
Knowledge of basic HTML/CSS for website updates (preferred).
Experience with Canva, Adobe Photoshop/Premiere Pro is a plus.
Soft Skills
Strong analytical and problem-solving skills.
Creativity and ability to think visually.
Excellent communication skills (English + regional language).
Time management and ability to meet deadlines.
Teamwork and cross-functional collaboration.
5. Key Performance Indicators (KPIs)
Lead generation quality & quantity (CPL, MQLs, SQLs).
Website traffic growth (organic + paid).
Google and social ad performance (CTR, conversions, ROAS).
Social media engagement and follower growth.
SEO ranking improvements and organic conversions.
Email campaign performance (open rate, CTR, conversions).
ROI on digital marketing spend.
6. Career Growth Path
With strong performance, the candidate can grow into:
Senior Digital Marketing Executive
Digital Marketing Manager
Performance Marketing Specialist
SEO/SEM Specialist
Digital Strategy Lead
Job Types: Full-time, Permanent
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
