Lead Consultant - Enterprise Application S
Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
Job Description
Inviting applications for the role of Principal Consultant SFMC (Salesforce Marketing Cloud) Developer! In this Role you will be responsible for designing developing and implementing Salesforce Marketing Cloud solutions that enable personalized data-driven and automated customer engagement at scale. You will work closely with marketing CRM data and technology teams to build journeys campaigns and automations leveraging SFMC capabilities such as Journey Builder Email Studio Automation Studio and Cloud Pages. You will also contribute to solution architecture best practices integration patterns and performance optimization acting as a key technical expert and advisor for SFMC implementations Responsibilities: - Design build and maintain marketing automation solutions using Salesforce Marketing Cloud (SFMC). - Develop and optimize customer journeys using Journey Builder including entry criteria decision splits wait activities and multi-channel orchestration. - Create and manage emails templates content blocks and campaigns in Email Studio and Content Builder. - Implement automations in Automation Studio for data imports segmentation triggered sends and recurring jobs. - Design and manage Data Extensions data models and relationships using Contact Builder. - Write dynamic and personalized content using AM Pscript and SSJS (Server-Side Java Script). - Integrate SFMC with Salesforce Sales/Service Cloud and other systems using AP Is connectors and integration of middleware. - Collaborate with stakeholders to gather requirements and translate them into scalable SFMC technical solutions. - Implement tracking reporting and analytics for campaigns including open/click rates conversions and audience behavior. - Ensure adherence to deliverability of best practices consent management and regulatory compliance (CAN-SPAM GDPR etc. - as applicable). - Perform unit testing UAT support and production deployment following governance and change management processes. - Troubleshoot issues optimize performance and support ongoing enhancements in SFMC implementations. - Provide technical guidance code reviews and mentoring to junior team members. - Contribute to accelerators reusable components and best practices for SFMC within the organization.
Qualifications
Bachelors - Computer Engineering, Bachelors - Computer Science, Bachelors - Information Technology, Masters - Software Engineering
Certifications
Project Management Professional (PMP) - Virtual Learning Academy (VLA)Virtual Learning Academy (VLA)
Required Skills
Agile Methodology, Client Relations, Collaboration Tools, Design Thinking, Executive Presence, Inclusion, People Leadership, Personal Effectiveness, Risk Management, Storytelling
Language
English
Language Proficiency -
Proficient - C2
Additional Job Location -
Job Type
Regular
Master Skill List -
Enterprise Application S
Remote Type -
Hybrid
Work Shift -
Day Job (India)
Why join Genpact?
- Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
- Make an impact – Help global enterprises solve business challenges that matter
- Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
- Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
- Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.
