Job Title: Digital Marketing Specialist
Job Type: Full-Time. Immediate Joiners Only!
Location: Hyderabad
Desired Experience: 5 to 7 years of hands-on experience in digital marketing, preferably in a SaaS product-based company
Education: Bachelors degree in Marketing, Business, Communications, or a related field.
Role: https://www.naukri.com/digital-marketing-other-jobs
Industry Type: https://www.naukri.com/it-services-consulting-jobs
Department: https://www.naukri.com/marketing-communication-jobs
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
Job Overview
We are seeking a skilled Digital Marketing Specialist with 5 to 7 years of experience to join our dynamic team in a SaaS product-based company. The ideal candidate will be responsible for driving online marketing campaigns, enhancing brand presence, and generating high-quality leads through innovative digital strategies. You will work closely with cross-functional teams to implement effective marketing initiatives, optimize digital channels, and analyze campaign performance to ensure measurable results.
Key Responsibilities
Digital Strategy Development: Design and execute comprehensive digital marketing strategies aligned with business goals to drive brand awareness, lead generation, and customer retention.-
Content Marketing: Create, manage, and optimize engaging content for blogs, email campaigns, social media, and other digital platforms.
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SEO & SEM: Optimize website and content for search engines, manage pay-per-click (PPC) campaigns, and analyze performance metrics to improve rankings and ROI.
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Social Media Management: Develop and manage social media campaigns across platforms to boost engagement and brand presence.
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Email Marketing: Plan, execute, and optimize email marketing campaigns to nurture leads and increase customer engagement.
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Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms to ensure data-driven decisions.
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Collaborations: Work closely with Product, Sales, and Customer Success teams to align marketing strategies with organizational objectives.
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Marketing Automation: Implement and manage marketing automation tools for lead nurturing and customer engagement.
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Market Research: Stay updated on industry trends, competitive landscape, and emerging technologies to identify opportunities for growth.
Key Skills
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Technical Expertise:
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Proficiency in tools like Google Analytics, SEMrush, HubSpot, Mailchimp, and similar marketing platforms.
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Hands-on experience with SEO/SEM, social media advertising, and PPC campaign management.
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Content Skills: Strong writing, editing, and storytelling abilities for diverse digital channels.
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Analytical Skills: Data-driven mind-set with the ability to derive actionable insights from campaign performance metrics.
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Creativity: Innovative approach to designing campaigns and content that resonate with target audiences.
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Collaboration: Excellent interpersonal and communication skills to coordinate with various teams
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Project Management: Ability to prioritize tasks and manage multiple campaigns in a fast-paced environment.
Qualifications
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Bachelors degree in Marketing, Business, Communications, or a related field.
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5 to 7 years of hands-on experience in digital marketing, preferably in a SaaS product-based company.
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Proven track record of executing successful digital marketing campaigns and achieving measurable results.
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Certification in Google Ads, HubSpot, or other relevant tools is a plus.
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Familiarity with SaaS marketing strategies and customer journeys is a plus.
Why Join Us?
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Opportunity to work in a fast-paced and innovative SaaS environment.
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Collaborative culture with a focus on growth and learning.
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Competitive compensation and benefits package.
How to Apply:
Interested candidates are invited to send their
updated resume and portfolio of past campaigns to
[email protected]