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Key objectives
- Deliver a consistent, scalable field marketing program across India + South East Asia.
- Increase pipeline impact by improving event readiness, lead quality, and follow-up discipline.
- Create transparency through post-event ROI reporting and continuous improvement.
Key responsibilities
1) End-to-end event execution
- Own event delivery from planning to wrap-up:
- Event calendar inputs, project plans, vendor selection/management, logistics
- Booth/collateral coordination, staffing readiness, and on-site execution
- Ensure brand and message consistency with approved assets and content bundles.
2) Sales activation (pre-event and post-event)
- Partner with sales to drive structured activation:
- Target account lists, invite strategy, meeting booking support
- On-site success criteria, roles and responsibilities, daily action plans
- Run pre-event readiness meetings and post-event outcomes (content) reviews with sales teams.
3) Lead capture, qualification, and handoff discipline
- Ensure each contact/participant/lead is captured with required data and qualification questions.
- Reconcile leads post-event (and daily when needed), and route leads within agreed timelines.
- Track follow-up completion against SLA and escalate exceptions to the Regional Marketing Owner.
4) Post-event reporting and ROI tracking
- Deliver post-event reports including:
- Outcomes vs targets (leads, meetings, engagement), spend, learnings
- Pipeline influence tracking (as defined and agreed with Sales/Marketing)
- Next-step actions and improvements for future events
- Maintain event learnings log and contribute to playbook updates.
5) Merchandising management
- Own merchandising briefs and supplier coordination:
- Sourcing, quality control, delivery timelines, inventory discipline
- Ensure merchandising supports the campaign theme and partner activation needs.
Collaboration and interfaces
- Reports to: Senior Manager Marketing (Global) (line); day-to-day aligned with Regional Campaign Marketing Owner
- Works closely with: Regional and Country Sales teams, Distributors/Partners, Product (for demos/content needs), Digital Agency (as needed), Vendors (event, booth, logistics)
Qualifications / experience
- 3–6 years experience in B2B field marketing/events (industrial/technical preferred)
- Preferred experience from Mining & Construction industry
- Proven event delivery experience across multiple countries or regions
- Strong vendor management, logistics planning, and operational execution skills
- Experience working with sales teams on target accounts and meeting programs
- Willingness and ability to travel significantly across India and South East Asia (up to 50%)
Skills and competencies
- Project management and operational excellence
- Stakeholder management (sales, partners, vendors)
- Process discipline for lead capture, data quality, and follow-up tracking
- Strong communication and problem-solving under time pressure
- ROI mindset: measures outcomes and drives continuous improvement
- Fluency in English is a must, additional languages are considered a plus
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