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Senior Brand Planner

White Rivers Media Solutions -
Mumbai, Maharashtra

Apply Now

Job details

Qualifications

Research

Full job description

Job Description

Brand Planning

Location: Vidyavihar, Mumbai

Experience: 2+ years in brand strategy, consumer research, or market intelligence

We Need You If…

You’re the kind of thinker who doesn’t just see what consumers do, you uncover why they do it.

You have an insatiable curiosity about human behavior, a knack for spotting patterns before they

become obvious, and the ability to turn those observations into brand strategies that feel inevitable in

hindsight.

You’re at your best when knee-deep in data, cultural signals, and consumer contradictions because you

know the magic happens where logic meets intuition.

What You’ll Do 

Collaborate on strategic brand planning grounded in provocative consumer insights, not

just category benchmarks. 

Uncover the unspoken tensions and hidden motivations driving consumer decisions—then

shape narratives that help brands matter more. 

Design and interpret research (quant, qual, and "street-smart") to reveal what people can’t—or

won’t—articulate. 

Partner with creative teams to transform insights into distinctive brand platforms that work

in the real world. 

Challenge client assumptions with rigor and empathy—helping them see their category (and

their consumers) in new ways.

Who You Are 

A natural detective—you spot the gap between what consumers say and what they mean.

Data-fluent but story-driven—you know numbers alone don’t change minds; compelling

narratives do. 

Obsessively curious—about psychology, cultural shifts, category quirks, and the "why behind

the why." 

A simplifier of complexity—you turn fragmented insights into clear, actionable strategies. 

Equally comfortable in a focus group, a spreadsheet, or a brainstorm—because insights

can hide anywhere. 

A collaborative thought partner—for creatives, account teams, and clients alike.

Why Join the planning team at WRM? 

We are passionate about shaping brands that don’t just compete, but redefine categories

and internet chatter. 
We work with clients who value deep thinking 

We have a culture that rewards intellectual curiosity as much as results. 

You will have the freedom to ask big or the silliest of questions—and the support to find the

answers or partners that will figure it out with you.

Apply Now

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