Sr. Content & Marketing Manager
Job Type: Full-Time | Work from Office (6 Days Work Week) | Jawahar Nagar, Jaipur
Reporting To: Founder – Aanchal Bhatia
Team Size: 6–7 Members
Experience: 4+ Years
About Meera’s Plus Size Store
We are a direct-to-consumer (D2C) women’s ethnic wear brand specialized in curating beautiful and trendy garments for our Plus Size Queens.
We strongly believe that — You are already beautiful, “Our mission is to make you feel that way.”
We are India’s most loved brand in our segment.
Our journey began from a 10X10 feet store, driven by the realization that there were very few options available to fulfill the fashion requirements of plus-size beauties. Often, they were greeted with the disheartening statement:
“INKA SIZE TOH YAHA NAHI MILEGA”
Starting from an Instagram page with an initial investment of INR 50,000, we have faced numerous challenges to enhance our skills and build a happy customer base.
Today, we are a rapidly growing team of 50+ people, supported by a dedicated production team. We have served 5 lakh+ women and built a strong presence across social media platforms.
Role Overview
We are seeking a highly creative, strategic & execution-focused Head of Content & Marketing to lead our brand communication, social media, creative production & campaign planning.
This role requires someone who understands both:
- Creative storytelling AND
- Performance-driven marketing.
Key Responsibilities
Marketing Leadership & Team Management
You will lead a team of:
- Graphic Designers
- Video Editors
- Content Writers
- Social Media Executives
- Influencer & CRM coordination teams
Social Media & Content Strategy
- Lead Instagram, YouTube & social media growth strategy.
- Build monthly content calendars & campaign plans.
- Plan viral reels, trend-led content & storytelling formats.
- Oversee captions, hooks, thumbnails & brand communication.
Brand Marketing & Campaigns
- Plan festive, wedding & sale campaigns.
- Coordinate online & offline store marketing activities.
- Build omni-channel brand visibility campaigns.
Performance Marketing Understanding
- Work closely with Meta & Google Ads teams.
- Plan performance creatives & ad hooks.
- Analyze:
- Website
- 3 Retail Stores
- Analyze:
- Engagement
- Watch Time
- CTR
- Reach
- ROAS
- Conversion trends
Team Management
- Lead & mentor the content and creative team.
- Ensure timely execution of tasks & campaigns.
- Create accountability & process-driven workflows.
Brand Consistency
- Maintain consistent communication & aesthetics across:
- Website
- Instagram
- CRM
- Ads
- Offline stores
Required Qualifications
- Bachelor’s degree in Marketing, Fashion Communication, Media, Branding or related field (preferred).
- Minimum 4+ years of experience in D2C/Fashion/Lifestyle marketing.
- Prior experience managing creative/social media teams.
- Strong understanding of Instagram & short-form video content.
- Understanding of Meta Ads creatives & CRM marketing.
- Understanding of Shopify backend & e-commerce ecosystem is preferred.
- Strong leadership & communication skills.
- Highly organized with strong ownership mindset.
- Passionate about fashion, branding & storytelling.
Who Should Apply?
The ideal candidate understands:
- D2C consumer psychology
- Instagram-first brand building
- Fashion & lifestyle marketing
- Viral content
- Performance creatives
- Omni-channel campaigns
Why Join Meera’s?
Be part of one of India’s growing D2C fashion brands.
Work on campaigns that reach lakhs of women across India.
Enjoy the joy of creating something impactful every day.
If fashion, branding & storytelling excite you — this is the right place for you.
Work closely with passionate founders & a fast-growing team.
How to Apply:
- Google Form: Fill in the Job Application Form -
- Initial Screening: Phone interview with HR.
- First Round: Virtual or in-person interview with the hiring manager.
- Second Round: Skills assessment and interview with the Design team.
- Final Round: Interview with senior management.
Join us in empowering women through fashion. We are eager to hear from talented and passionate individuals who are excited to contribute to the success of our brand. If you believe you possess the skills and experience outlined above, please submit your application today.
Pay: ₹10,000.00 - ₹80,000.00 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
