danaVrddhi, a cohort-based training-cum-coaching programme to, help institutionalize retail fundraising within organizations. Spanning 16 weeks this programme uses a 4-Phase LIFE approach employing principles of “active learning by doing” to lay the foundation for continued retail fundraising within organisations.
Presentation on danaVrddhi: https://rb.gy/jobhx
Video that explains danaVrddhi: https://rb.gy/ks5fi
danaVrddhi is conceptualized by danamojo with the support of ATE Chandra Foundation & Rohini Nilekani Philanthropies.
Problem
We see 2 main problems with existing training programmes that we seek to address through danaVrddhi:
1. Personnel Trained. Not NGO
There are many programmes that train NGO personnel in being Fundraisers. However they do not assist in NGOs in actually creating any fundraising muscle or build processes and systems that can actually be used by NGOs to drive fundraising.
2. Theoretical. Not Practical.
Most of these programmes are also theoretical in nature. In the short-term they are an expense for the NGO and do not result in any tangible gain for the NGO.
Solution
danaVrddhi with its LIFE Approach to Scale aims to solve both these problems over a 16-18 week structured approach to building fundraising muscle of NGOs. The deliverables of this programme aim to assist NGOs in not only developing artifacts but also processes and systems that are put into place during this programme. These are put into place, practiced and refined in an actual fundraising campaign that all NGOs will run together to actually experience fundraising.
The danaVrddhi programme aims to help NGOs achieve a 10x return on their expense for being a part of this programme thus turning the expense into an investment.
Objectives
The outcome of this capacity building initiative would be:
1. Each NGO having a potential donor long list
2. NGO understanding how to run campaigns, ask for money and raise money
3. NGO having run one campaign with danamojo
4. Setting up of tools to reach out to donors – Email Marketing Platforms, Social Media Scheduling Tools etc.
5. Helping NGOs put in place a donor communication plan for continuous engagement on a monthly basis with their potential donor long list
Programme Rationale:
NGOs working directly with underprivileged sections of society have inspiring stories of human achievement and social transformation. These narratives are pivotal in inspiring, engaging, and retaining retail individual donors. They play a crucial role not only in fundraising but also in achieving social change by influencing the hearts and minds of individuals, communities, and society at large.
We want to empower a growing number of NGOs to collect donations from their supporters while maintaining consistent and convenient donor interactions. We firmly believe that this initiative can have a transformative impact on charitable giving in the country.
Key Responsibilities
- Strategic Leadership: Lead the implementation of danaVrddhi’s 4-Phase LIFE Approach to Scale, overall responsible for the P&L of this vertical
- Funding Partners: Develop other co-funders to continue part-funding of this initiative and overall be responsible from finding to reporting
- Marketing: Outreach in the community of NGOs to get sufficient participants to build a cohort and lead the application & selection process
- Capacity Building: Provide training and support to NGOs, equipping them with effective fundraising techniques and strategies to enhance their retail fundraising capabilities along with a team.
- Team Management: Recruit, train and manage the team to deliver the danaVrddhi programme
- Campaign Management: Oversee fundraising challenges and campaigns, leveraging matching donations and creative approaches to achieve significant returns on investment and enhance donor participation.
- Collaborative Storytelling: Collaborate with NGOs to craft compelling narratives that inspire and engage retail individual donors, emphasizing the impact of their contributions.
- To oversee the entire program, including financial management, outreach efforts, training, and coaching. This role entails full responsibility for the program’s success from start to finish.
Requirements:
- 8+ years of progressive experience in retail fundraising, with expertise in crowdfunding, communications, and engagement strategies.
- Proven track record of successful fundraising campaigns, demonstrating a pull-oriented communications & marketing-based approach and utilizing impactful storytelling and partner engagement techniques
- Demonstrated ability to source & raise funds from institutional donors end-to-end
- Outstanding written and verbal communication skills, with the ability to convey complex ideas and messages clearly and persuasively.
- Strategic mindset, with the ability to develop and implement innovative fundraising strategies to achieve ambitious financial goals.
