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IMU-Brand and Marketing Strategist Senior Manager

Accenture -
Delhi, Delhi

Apply Now

Job details

Full-time

Qualifications

Business Management
Master's degree
Analysis skills
Content marketing
Agile
Business Administration
Martech
AI
MBA
Communication skills
Marketing
Performance marketing

Full job description

Job Title - IMU Brand and Marketing Strategist Senior Manager

Management Level : 06 – Senior Manager

Location: NCR / Mumbai / Bangalore

Must have skills: Strategic growth marketing and full-funnel marketing strategy, content & campaign strategy, data-driven marketing, CXO management, digital & social media strategy, Team building & capability creation

Good to have skills: Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation, Sales/ business development exposure

Job Summary:
We are seeking a Senior Manager – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.

Roles & Responsibilities:

Lead end-to-end brand and content strategy for enterprise-level clients across sectors
Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes
Contribute to pitch development and business growth through consultative engagement.
Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
Drive strategic partnerships, vendor relationships, and ecosystem collaborations
Build, lead, and grow high-performing teams and long-term capabilities

Professional & Technical Skills:

Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.
Strong understanding of content marketing ecosystems (owned, earned, and paid media).
Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics
Strong storytelling, presentation, and communication skills
Experience working with senior, high-impact marketing teams and seasoned client stakeholders
Experience working in or with digital-first and agile environments
Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization
Believes in the power of brands

Additional Information: NA
About Our Company | Accenture

Experience: Minimum 12+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board-level stakeholders.

Educational Qualification: Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

Apply Now

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