Person will be responsible for content strategy, content architecture, content suggestions, for website pages and social media posts. Have to give efforts to improved website and web pages visibility and lead generation which will in turn, increase demand generation. Person must have with writing spirit and creative mindset to succeed in this role. Responsible for writing and publishing content at various publications.
Responsibilities:
✔ Manage both on-page SEO and off-page SEO for the company.
✔ Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
✔ Stay up-to-date with the latest trends and changes with SEO and major search engines.
✔ Grow subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
✔ Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
✔ Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
✔ Knowledge of ranking factors and search engine algorithms
✔ Using keywords in content naturally
✔ Writing search engine optimized copy
✔ Optimizing current text and content of website (page titles, Meta descriptions, h1s, alts, anchor text, etc.)
✔ Share content suggestions based on research using various tools
✔ Keeping all files in proper formats and good in Excel
✔ Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
✔ Research and suggest content recommendations
✔ Experience with A/B and multivariate experiments (good to have)
✔ Writing Guest Posts, articles, solution pages
✔ Develop and implement link building strategy
✔ Optimizing and refreshing existing content
Requirements
✔ Knowledge of SEO and good understanding of how it applies to content marketing
✔ Proficiency in web analytics software (Google Analytics) and keyword tools (MOZ, SEM Rush).
✔ Experience with data-driven SEO analysis and optimization.
✔ Excellent in Content Research
✔ Excellent written and oral communication skills.
✔ A keen desire to ensure your technical skills and SEO knowledge remain up-to-date
✔ Past experience building audiences either online or offline.
✔ Can-do & go getter attitude
✔ Problem Solving attitude
✔ Knowledge of Content Marketing, Infographics, ORM, Keyword Research, Google algorithm
✔ Understanding of Cluster and Pillar Model or Hub and Spoke Model
Skills: Content Writing, SEO Basic, Content Suggestions, Content Architecture, SEO Content Writer, SEO Basic
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