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Responsibilities:

Define and implement online advertising strategy, and media plans and create multichannel advertising campaigns for the Group Companies.
Strategizing, planning, executing and managing activities for all SEO/ SMO/SMM/ ORM/PPC.
Campaign Management and Execution on various platforms through Google AdWords, LinkedIn, Facebook etc. to increase the company’s or client’s brand awareness.
Responsible for lead generations through campaigns.
Maintaining the Leads Database and keeping a track on it’s conversion.
Continually analyze Digital Marketing campaigns and make strategic adjustments where necessary. Google analytics, Adsense, Adwords, etc.,
Ensure that all Digital Marketing campaigns and tasks are effective and to the standards & satisfaction of the management.
Working to improve all on-page and off page SEO factors.
Plan, design and execute email/sms marketing.
Provide creative ideas for content marketing and update website.
Can edit and manage company websites.
Regularly report on key metrics and project status to Directors across the organization.
Understanding the market trends, providing an insight into competitors and their strategies
Unearthing insights and forming optimization strategies across the touchpoints
Understand how consumer psychology and user personas need to be used for achieving targets