Location: Kalyani Nagar, Viman Nagar & Kharadi (Pune)
Salary: Up to ₹22,000 per month + Petrol Allowance + Incentives
Employment Type: Full-time / On-the-road
Preferred Joining: Immediate
About the Role
We are looking for a dynamic and self-driven Field Sales Executive to drive admissions for our preschool and day care center. You will be the face of our brand in the premium micro-markets of East Pune. Your primary goal is to convert leads into enrollments by conducting on-ground activities, engaging with residential societies, and building trust with parents.
Key Responsibilities
1. Lead Generation & Prospecting
- Identify and survey potential Parents clusters (high-rise societies, row houses, corporate parks) in Kalyani Nagar, Viman Nagar, and Kharadi.
- Generate a minimum number of qualified leads daily through market visits, parent referral programs, and retail joint promotions.
- Maintain a CRM database of parent inquiries, follow-ups, and conversion status.
2. Society Engagement & Activations
- Plan and execute society engagement activities (e.g., parent-toddler playdates, storytelling sessions, art competitions, informative workshops on parenting/child development).
- Build relationships with Society Managing Committees, Security guards, and Local "Moms" groups to gain access and trust within gated communities.
- Set up weekend information kiosks or demo stalls in high-footfall areas (e.g., near cafés, grocery stores, parks) within the target locations.
3. School/Center Tours & Counseling
- Schedule and conduct personalized center tours for parents.
- Explain the curriculum, safety protocols (CCTV, child-teacher ratio), and day care facilities.
- Address parental objections (fees, transport, age criteria) on the spot to close admissions.
4. Competition Mapping & Reporting
- Monitor competing preschools/day cares in the same radius (e.g., Podar, EuroKids, Kangaroo Kids, etc.) – their fees, offers, and activities.
- Submit a daily travel log, lead report, and weekly sales forecast to the managers.
Key Performance Indicators (KPIs)
- Number of site visits scheduled per week.
- Number of enrollments closed per month.
- Lead-to-visit & visit-to-enrollment conversion ratio.
- Number of society activities conducted per month.
Requirements & Qualifications
- Education: Minimum Graduate (Any field). Diploma in Marketing / Early Childhood Education is a plus.
- Experience: 0–2 years of field sales experience (Preschool, Day care, EdTech, Banking, Insurance, or Real Estate preferred).
- Local Knowledge: Must have working knowledge of Kalyani Nagar, Viman Nagar, and Kharadi geography (traffic patterns, society names, shortcuts).
- Own Vehicle: Two-wheeler with valid driver’s license is mandatory.
- Languages: Fluent in English, Hindi, and Marathi (to connect with local parents and society staff).
Competencies & Attitude
- Aggressive go-getter; comfortable with outdoor work daily.
- High emotional intelligence to handle first-time parent anxieties.
- Ability to conduct fun, child-friendly activities on a low budget.
- Punctual, presentable, and professional in uniform/ID card.
Compensation & Benefits
- Fixed Salary: Up to ₹22,000 per month (based on interview & experience).
- Petrol Allowance: Actual reimbursement / Fixed monthly component (as per company policy).
- Incentives: Attractive performance-linked bonus per enrollment (uncapped).
How to Apply
Interested candidates who can join immediately and own a two-wheeler should share their resume with subject line "Field Sales – Pune East" to [email protected]
Preferred start date: Within 1 week of offer.
Pay: ₹16,000.00 - ₹22,000.00 per month
Benefits:
Work Location: In person
