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Lead Generation Marketing Specialist
Sujata Computers —Pune, Maharashtra
- Full-time
- CRM software
- Salesforce
- Analysis skills
Digital Marketing Specialist
Learning Everest —Pune, Maharashtra
- Remote
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel

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Digital Marketing Specialist
Learning Everest —Pune, Maharashtra
We are seeking sincere, hardworking, and confident candidates with strong knowledge/interest in Digital Marketing for an eLearning organization to enhance the…
Lead Generation Marketing Specialist
Sujata Computers —Pune, Maharashtra
The ideal candidate will be responsible for creating, executing, and optimizing campaigns that generate qualified leads for our IT products and solutions.

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Lead Generation Marketing Specialist

Sujata Computers -
Pune, Maharashtra

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Job details

Full-time

Qualifications

CRM software
Salesforce
Lead generation
Analysis skills
Project management
Digital marketing
Marketing automation
Google Ads
B2B Marketing
Communication skills
Marketing

Full job description

Job Category: Corporate

Job Type: Full Time

Job Location: Pune

Description:

We are seeking a results-driven Lead Generation Marketing Specialist to join our marketing team. The ideal candidate will be responsible for creating, executing, and optimizing campaigns that generate qualified leads for our IT products and solutions. This role requires strong analytical skills, marketing automation expertise, and a deep understanding of B2B digital marketing strategies.

Responsibilities:

Plan and execute lead generation campaigns across digital channels (email, social media, search, and display).
Identify target audiences, segment lists, and manage end-to-end campaign execution.
Work closely with the sales team to align marketing campaigns with business goals and lead quality requirements.
Develop and manage landing pages, forms, and CTAs to maximize conversion rates.
Track, analyze, and report campaign performance using marketing analytics tools.
Optimize campaigns continuously for improved ROI and lead quality.
Coordinate with content and design teams to create engaging campaign assets.
Manage marketing databases and ensure data accuracy for outreach and nurturing campaigns.
Research and implement new lead generation tools, trends, and best practices.

Requirements:

A formal degree is not required; candidates may be degree-holders or self-taught.
Strong reading, writing, and communication skills are required.
Proficiency in digital marketing tools such as Google Ads, Meta Ads, LinkedIn Campaign Manager, and email automation platforms.
Strong understanding of B2B marketing funnels and customer journey mapping.
Excellent analytical, communication, and project management skills.
Familiarity with CRM systems (e.g., HubSpot, Zoho, Salesforce) is an advantage.
Ability to collaborate effectively with cross-functional teams and meet tight deadlines.

Experience:

Minimum 2 years of experience in lead generation.

Salary:

As per industry standards

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