At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India's Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
ABOUT THE TEAM:
The Member Accession Marketing Team (India) plays a crucial role in driving Tide's growth in the Indian market by acquiring and onboarding new members from small and medium-sized enterprises (SMEs). The team tailors marketing strategies to engage potential members, guide them through seamless onboarding, and ensure they are well-equipped to leverage Tide's suite of financial and administrative tools. By creating localized campaigns, building strong relationships, and leveraging data for continuous improvement, the team fosters long-term member engagement—ensuring Tide becomes the go-to platform for Indian SMEs.
ABOUT THE ROLE:
As an Sales Team Lead (UK Market), you'll be responsible for leading, coaching, and inspiring a team of Inside Sales Executives who engage directly with Tide's UK business members. Your mission is to drive performance, uphold quality standards, and deliver consistent commercial results across a portfolio of UK SMEs, ensuring every member conversation is high-impact and aligned with Tide's growth strategy.
You'll work closely with other Team Leads and Managers to support cross-functional projects, provide structured feedback to Product and Marketing, and help scale new initiatives across our sales teams.
- Lead and motivate a team of Inside Sales Executives to achieve and exceed sales and quality KPIs across our UK SME members
- Coach and develop team members through regular 1:1s, QA reviews, and performance sessions
- Analyse sales data and performance metrics to identify trends, opportunities, and training needs specific to the UK market
- Partner with Sales Managers and cross-functional teams (Product, CRM, BI, Marketing) to refine lead strategies and campaign execution for UK audiences
- Ensure accurate CRM usage and data hygiene across your team
- Maintain a strong understanding of current and upcoming Tide products, ensuring your team is equipped to pitch effectively to UK small business owners
- Handle escalations or complex member interactions as a point of expertise
- Support recruitment, onboarding, and continuous improvement initiatives across the Inside Sales function
- Take ownership of team morale, engagement, and a culture of accountability and excellence
We're looking for a sales-driven leader who combines commercial acumen with a people-first mindset. You'll be:
- Experienced in outbound telesales or inside sales (minimum 3 years), with at least 1 year in a leadership or coaching role
- Proven in delivering and exceeding sales targets within the UK market
- Skilled in consultative and value-based sales with small business customers, focused on a phone based selling approachn
- Confident in analysing performance data and using insights to improve outcomes
- Comfortable in a high-growth, fast-paced fintech environment with evolving priorities
- A strong communicator with a professional command of English (C1 level preferred)
- Highly organised, detail-oriented, and proactive in identifying blockers and solutions
- Proficient with CRM tools (e.g., Kustomer or Salesforce) and experienced in data-driven environments
- Passionate about empowering small businesses and excited by Tide's mission
- Previous experience in UK financial services or fintech sales
- Understanding of UK SME customer behaviour, regulations, and business culture
- Experience leading international or remote sales teams aligned to UK time zones
WHAT YOU WILL GET IN RETURN:
- 25 days of holiday
- Additional health and dental insurance
- Annual professional development budget and up to three paid L&D days off
- Snacks, light food, and drinks available in the office
- Enhanced family-friendly leave policies
- WFH equipment allowance
- Sabbatical leave opportunities
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
