Job Title : Digital Marketing Manager for Non-Ferrous Metal Recycling / Industrial Equipment
Role Overview :
You will lead the digital strategy, execution, and optimization of all online marketing efforts. In this role, you’ll translate technical capabilities into compelling messaging, build inbound pipelines, and drive Dhanvanti’s growth across domestic and international markets. You will work closely with engineering, sales, project, and senior leadership teams to ensure our digital presence delivers measurable impact.
Responsibilities :
1. Strategic Planning & Roadmap
Develop digital marketing roadmap in line with business goals (e.g. lead generation, geographic expansion, brand awareness).
Define ideal customer personas (e.g. recycling plants, foundries, scrap aggregators, municipalities) and map their buyer journeys.
Evaluate and prioritize digital channels (SEO, SEM, content marketing, video, social media, email marketing, webinars) based on ROI and business fit.
2. Lead Generation & Funnel Management
Plan, launch, and manage paid campaigns (Google Ads, LinkedIn Ads, industry platforms) to attract high-quality leads.
Create and optimize inbound marketing funnels including landing pages, gated content (whitepapers, datasheets, ROI calculators), email nurture campaigns, and lead scoring.
Work with sales / business development teams to ensure seamless handoff of leads, follow-up strategies, and feedback loops for improving conversion.
3. Content & Thought Leadership
Oversee content creation—technical blog posts, case studies, whitepapers, project stories, videos, infographics, webinars to position Dhanvanti as a domain expert.
Liaise with engineering, R&D, and operations teams to convert technical insights into marketable materials.
Manage an editorial calendar and ensure consistent publishing across channels.
4. SEO & Website Optimization
Own on-page and off-page SEO keyword research, site architecture, metadata, internal linking, backlink outreach strategy.
Continuously monitor web analytics, user behavior (heatmaps, funnel drop-offs), site speed, mobile usability, and conversion optimization.
Ensure landing pages, product pages, and resource pages are optimized for discoverability and conversion.
5. Social Media, Video & Community Engagement
Build and maintain presence on LinkedIn, YouTube, relevant B2B forums, industry portals.
Promote project highlights, new product launches, client testimonials, technical insights, and sustainability stories.
Manage both organic and paid social strategies in line with B2B best practices.
6. Analytics, Reporting & Budgeting
Define, monitor, and report on KPIs such as lead volume, cost per lead, conversion rates, website traffic, content engagement, ROI, etc.
Use tools like Google Analytics, Google Tag Manager, CRM dashboards to extract insights, drive decisions, and optimize campaigns.
Control digital marketing budget, allocate spends across channels, and pivot strategy based on performance.
7. Team & Vendor Management
Coordinate and manage freelancers, agencies, content creators, SEO/SEM specialists, designers, video creators.
Mentor or supervise junior marketing associates and ensure alignment across sales, engineering, and operations.
Skills :
Bachelor’s or Master’s degree in Marketing / Digital Media / Engineering / Business or related field.
1+ years of hands-on experience in digital marketing (preferably in B2B, industrial, manufacturing, or technical fields).
Proficiency in SEO, paid search (Google Ads), social ads (LinkedIn), content marketing, email campaigns.
Excellent technical writing and communication skills—the ability to digest engineering details and present them in compelling business language.
Experience in lead generation funnels, inbound marketing, marketing automation, and CRM integration.
Analytical mindset: comfortable interpreting data, using dashboards, performing A/B tests, and optimizing performance.
Project management skills and ability to manage multiple campaigns simultaneously.
Ability to work collaboratively across technical, sales, and business teams.
Exposure to or interest in sustainability, recycling, metallurgy, or industrial equipment is a plus.
Familiarity with international digital marketing (for export / global clients) is beneficial.
Performance Metrics / Targets :
Number of qualified leads acquired per month / quarter
Lead-to-opportunity / opportunity-to-client conversion rate
Cost per lead (CPL) and return on ad spend (ROAS)
Organic traffic growth & search visibility (keyword rankings)
Engagement metrics (content downloads, time on site, bounce rate)
Social media growth: followers, impressions, engagement
Volume and quality of content output (blogs, whitepapers, videos)
Contribution to overall sales pipeline (in value or percentage)
What You Bring to the Table :
Passion for building brands in industrial / technical domains
Eagerness to learn the domain—non-ferrous metal recycling, metallurgy, equipment—so you can tell powerful stories
Ownership mindset: you’ll run campaigns end-to-end, test, iterate, and optimize
Communication skills—internally with engineers, externally with prospects / clients
Creativity and curiosity to experiment with new channels, formats, and messaging
What We Offer :
A unique opportunity to lead digital marketing in a niche but growing industrial domain
Significant exposure to global clients, technical teams, and projects
Freedom and trust to shape strategy, test new ideas, and make measurable impact
Competitive salary, and career growth
Collaborative environment with access to engineering, sales, and leadership
About Dhanvanti Engineering
Dhanvanti Engineering Pvt. Ltd. is a trusted name in the non-ferrous metal recycling industry. We design, manufacture, and deliver turnkey recycling & melting solutions especially in aluminium, copper, scrap processing, and allied systems. Our strength lies in marrying engineering excellence with sustainability and helping clients globally optimize metal recovery, reduce waste, and improve energy efficiency.
Dhanvanti Engineering Pvt Ltd offers Total Recycling Solutions for Aluminium & Copper melting-recyling industry. We design, manufacture, install and commission turnkey project all over the globe. We are the largest and most trusted Aluminium melting furnace manufacturer based in India.
Dhanvanti Engineering Pvt Ltd is the most trusted manufacturer of :-
Turnkey Aluminium ingot making Unit
Aluminium Alloys Plant
Aluminium Recycling Plant
Aluminum Extrusion Plant
Aluminium Deox Plant
Aluminium Dross Processing Plant
Scrap to ingot making unit
Explore more at www.dhanvantieng.com.
Youtube - https://www.youtube.com/@dhanvantiengineeringpvtltd9477
Facebook - facebook.com/share/15agcr4H57
LinkedIn - linkedin.com/company/dhanvanti-engineering-pvt-ltd
Instagram - instagram.com/dhanvantiengineering?igsh=MWsxNHg5b2k0dTBtZA==
X - x.com/DhanvantiE?t=IscvuvznkQZSfdaOZiowCw&s=09
Location - maps.app.goo.gl/2TUz5Jxz9S6pxvKm6
As we scale, we seek a visionary Digital Marketing Manager to drive our brand positioning, lead generation, and digital growth in the B2B / industrial recycling domain.
Pay: From ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Internet reimbursement
- Provident Fund
Work Location: In person
