Who are we?
Whatfix is a leading global B2B SaaS provider and the largest pure-play digital adoption platform (DAP). Whatfix empowers organizations to maximize the ROI of their digital investments by tailoring it for the needs of each unique user.
Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category. Their product suite offers three powerful tools: Digital adoption to help users right within any software, no-code Product Analytics to uncover and resolve adoption gaps, and Mirror for application simulation, driving safe, hands-on learning in software replicas.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s AI journey has been an exciting one - This story is deeply tied to the story of how technology itself has evolved.
It began with the software era, when enterprise applications first digitized core processes across industries — a $650B opportunity. Then came the cloud and mobile era, a $2.7T wave of transformation that moved businesses from on-prem to SaaS and unlocked anytime, anywhere access. It was in this phase that Whatfix was born — helping enterprises accelerate digital adoption by making software easier to use, easier to learn, and easier to extract value from.
Now we stand at the dawn of the AI era. Unlike past waves, this is not just another technology shift — it is foundational. AI is changing how work gets done, how decisions are made, and what skills are needed. The opportunity has expanded to more than $15 trillion, but it’s not just a software story anymore — it’s a labor story. Roles, workflows, and human-machine interactions are being rewritten in real time. And while AI promises speed and automation, it also introduces fragmentation, complexity, and a new kind of user friction.
This is where Whatfix plays a pivotal role. For over a decade, our DNA has been about empowering people to succeed with technology — not replacing them, but enabling them to thrive within it. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around. At the heart of this is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite. Digital Adoption helps users get productive faster. Product Analytics uncovers friction and closes adoption gaps. Mirror allows employees to train in safe, simulated environments. On top of these, our embedded AI Agents supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market. Seek is an AI-native assistant that powers multiple enterprise use cases. Alongside Salesforce automation with “Seek for Salesforce Agent”, Seek also includes a conversational AI search tool that helps users find information faster in the flow of work. Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Our Mirror 2.0 helps teams practice real-world conversations using dynamic, AI-powered personas — whether it's sales, support, or compliance training. It is the world’s only System plus Role simulation with complete assessment to lead Gen AI simulation category.
The innovation that has gone into building these products has gained us 10 patents granted by the US patent office and we are already on our way to get a grant of 20 more patents with 2 specifically for the AI work we have done.
What sets Whatfix apart is our ability to combine breadth and depth. Unlike point solutions that either stay confined to one ecosystem or solve only for onboarding, Whatfix works across web, mobile, desktop, OS, and AI-driven apps — and supports the entire transformation lifecycle from planning to training to continuous improvement.
The velocity of transformation has collapsed. What once took years now happens in quarters. Enterprises can’t afford to rely on outdated change management models and multi-year roadmaps. They need to adapt at the pace of AI. And that is the story of Whatfix: bridging the gap between exponential technological change and human enablement, ensuring that AI becomes not just embedded, but usable, trusted, and outcome-driven for every employee, across every system, in every workflow.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Won the 2025 AI
- Breakthrough Award in the Overall AI-based Analytics Solution of the Year category
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Yea
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Our Team
The Engineering team at Whatfix provides end to end engineering throughput that forms part of core platforms and services that drive Whatfix business.
Our team is responsible for creating the Customer Platform and everything around it - be it Analytics, Infrastructure or Core Algorithms. The team owns and is responsible for all pieces that we design, build and support end to end for Whatfix product/ business.
On a monthly basis, millions of interactive guides are processed. Building, testing, and deploying to any of our environments are as simple as pushing a commit to a git branch. We like to keep our technology up-to-date. All of the technology is built and maintained by this small development team, so from day 1, software you write will be used by people from all over the world.
Responsibilities:
- Design and develop highly scalable, reliable and fault tolerant systems for one of the world’s fastest growing startups.
- Work with business to define requirements
- Perform technical design and hands-on coding for development and enhancement efforts
- Develop new user-facing features
- Building reusable code and libraries for future use
- Ensure the technical feasibility of UI/UX designs
- Optimize applications for maximum speed and scalability
- Assure that all user input is validated
- Promote best practices in design and coding
- Conduct design and code reviews
- Understand the customer needs; design and implement envision project goals, product architectural solutions with a high focus on detail to ensure successful implementation.
- Articulate complex problems communicating viable architecture and design approaches in a clear and concise manner.
- Enhance the agile SDLC within the Development Team through new learning, continued growth, and applying industry best practices and processes.
- Occasionally participate in customer demos and provide inputs wherever required
- Keep optimizing and automating mundane tasks.
You will be a core member of the team. Individual growth is important to us. We schedule time every week to explore an interest or learn something new. Team members have also used it to do everything from learning new algorithms to playing with the new framework to exploring what the new analytics layer could be used for. We also take some time each day to discuss what we're working on, and even pair programs to teach each other about parts of the codebase. There is no risk of stagnation in this job, you will be hands-on throughout.
Requirements:
- 9+ years of experience in engineering, with a strong understanding of the software development lifecycle (SDLC)
- Hands-on experience with HTML, CSS, Scss, TypeScript & JavaScript. (must have)
- Proficient in building user interfaces with React and its ecosystem (React Router, Server-side Rendering, Context API, React Hooks) (must have)Webpack build tool with module federation & Micro front-end architecture experience is a plus
- Experience with Elasticsearch, Hadoop MR, Familiarity to Generative AI, Native Desktop applications is a plus.
- Web extension development experience (preferred)
- In-depth understanding of cross-browser compatibility and solutions
- Experience with backend development (Java preferred)
- Experience building microservice using frameworks like Spring and microservice architecture
- Proven experience working in a fast-paced environment, preferably for internet companies, products, or startups
- Strong grasp of design principles and their practical application
- Excellent written and verbal communication skills
- Eager to learn and thrive in a collaborative team environment
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
- In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.
