Job Description
Job Description
Responsibilities
1) What to Sell?
Accountable for CB&I portfolio, especially - Consumer studies including U&A, segmentation and shopper studies + Syndication, which are core to CB&I.
Commercial ownership of the above solutions / study types
Close partnership with India Vertical leaders in defining the outreach for the above and APAC CB&I Practice leader (specific consumer + syndication focus)
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Identify the solutions / study types with the highest revenue opportunity
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Ensure India needs are met in product development & marketing roadmap
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Provide India teams visibility to product plans and timelines
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Providing the necessary training to the commercial team to enable strong client engagement across U&A, Segmentation, Shopper studies and custom work.
Accountable for Revenue growth and penetration increase of these solutions
2) How to Sell?
Build a strong India community around these solutions’ portfolio:
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A community that is formed with Sales & Delivery teams
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Cross industry and client’s opportunities / Best practice sharing
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Create and maintain central Knowledge Management drives to enable the community
Build and execute the Go to Market plans for CB&I Practice solutions under remit:
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Campaign calendar (including client roadshows / outreach) & content
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Commercial Decks / Proposal Decks
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One pagers, Pitch decks , Battle cards
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Demo Scripts
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Create and coordinate TL, Webinars and Industry Events (with Inside Sales support)
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Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation, etc).
Ensure that India Sales teams are enabled with best-in-class training materials:
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Ensure sales decks & ‘pitch perfect’ examples are available
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Develop automated gift of content (in partnership with Inside Sales)
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Execute and coordinate the training plan
Connect with Sales and Practice teams in other countries to identify opportunities to apply in India
3) How to Operate?
This is an individual contributor role and reports to India CB&I & B&M Practice leader supporting India. Additionally, the role requires working on regional pitches and supporting EEMEA countries
The role requires Strong alignment with Vertical leaders in India and Regional Practice leader
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Connect with Vertical leaders in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on
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Accountable for new product activation
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Be directly involved in sales pitches & keep a close touch with clients:
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Lead / heavy support to major RFPs
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Proposal writing for inbound briefs and supporting the Vertical sellers
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Continuous support to India sales teams in the definition of the best solution for client specific needs – Where to pitch what and how
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Identify white space in the portfolio / unmet client needs and seek partner / acquisition programs to meet those needs (where we will not build)
4) Financial Management
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Achieve key financial metrics: revenue, profitability, adequate pipeline coverage as well as other related business development objectives
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Understand the company’s financial guidelines such as forecast and pipeline management
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Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets
Qualifications
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Master’s degree or a Diploma in Marketing
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Minimum 10-12 years’ experience in the Marketing, Customized Research industry
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Prior working experience on Shoppers, Segmentation and U&A studies is a must
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Has knowledge of research techniques and methodologies
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Has strong analytical skills and business commercial acumen
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English level: advanced oral and written
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High Negotiation, Problem Solving & Communications Skills
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Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
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Influence skills, good level of relationship / networking, internal and external
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Self-starter with solid organizational and planning skills
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High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism.
Additional Information
Our Benefits
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Flexible working environment
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Volunteer time off
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LinkedIn Learning
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Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
