Deep understanding of keyword research process to identify opportunities.
Solid understanding of on-page optimization best practices and techniques.
Strong understanding of search engines and link structure of the Web.
Strong understanding of web markup, including HTML, and Schema.
Good knowledge of SEO Tools such as Google Search Console, Google Analytics, Google Tag Manager, Screaming Frog, SEMrush, Majestic, and Ahrefs.
Worked with the technical team to fix information architecture and usability issues.
Monitor the effectiveness of SEO and marketing programs in terms of leads and traffic.
Troubleshoot poor ranking and develop improvement strategies.
Prepare comprehensive strategy updates, reports, and forecasts.
Audit site to identify gaps in technical SEO.
Reviewing and analyzing websites for areas that can be improved and optimized.
Analyzing keywords and SEO techniques used by competitors.
Communicate with industry professionals and influencers via social media to create a strong network.
Able to handle big-size projects, Ecommerce projects, etc.
Project Description
Perform technical audit (log file analysis, site crawl, etc.) to maintain optimal crawl efficiency.
Analyze the current keyword universe and identify keyword/content gaps.
Performing site-specific keyword research and competitive analysis.
Collaborate with cross-functional teams, including Content, Development & Design.
Work to improve the quality of existing pages as per the search pattern.
Audit and perform a backlink analysis to maintain a diverse and healthy link profile.
Analyze internal unstructured and structured data to identify opportunities, both short and long-term.
Develop and implement link building strategy.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Staying current on new SEO research and emerging trends.
Preparing and communicating regular reporting on SEO performance.
