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Salesforce Marketing Cloud Developer
TRU IT —Mohali, Punjab
- Full-time
- Hybrid work
- Salesforce
- SQL
- JavaScript
Quick apply
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Salesforce Marketing Cloud Developer

TRU IT
Mohali, Punjab

Quick apply

Job details

Full-time

Qualifications

Salesforce Marketing Cloud
CSS
MCP
Salesforce Certification
Salesforce
Google Tag Manager
E-Commerce
SQL
JavaScript
SDKs
REST
APIs
A/B testing
JSON
Marketing
HTML
Analytics

Full job description

Position: Salesforce Marketing Cloud Developer

Department: Engineering

Job Type :- Full Time

About Us:

TRU is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.

At TRU, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact

Position Overview :-

We are looking for a skilled Salesforce Marketing Cloud Personalization Developer to design, implement, and optimize real-time personalization and customer engagement solutions. You will work cross-functionally with marketing, data, and engineering teams to deliver tailored customer experiences across web, mobile, and email channels.

Job Location and Address:

This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location:

Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071

Key Responsibilities:-

Personalization & Development

Implement and configure Salesforce Marketing Cloud Personalization (MCP/Interaction Studio) for web, mobile, and email channels
Build and maintain sitemap configurations using JavaScript to capture behavioral data and trigger personalized experiences
Develop custom recipes, rules, and algorithms to power product/content recommendations
Create A/B and multivariate tests to optimize campaign performance
Build and manage campaigns, promotions, and Einstein-powered recommendations

Integration & Data

Integrate MCP with Salesforce CRM, Marketing Cloud, and third-party platforms via APIs and event streams
Configure catalog and identity resolution to unify customer profiles across touchpoints
Implement ETL pipelines and data feeds for product, content, and user attribute ingestion
Troubleshoot data capture issues, identity stitching, and event tracking

Collaboration & Strategy

Partner with marketing and analytics teams to translate business requirements into technical personalization strategies
Provide recommendations on segmentation, audience targeting, and engagement tactics
Document configurations, integration architectures, and best practices
Support QA and UAT processes for personalization deployments

Required Qualifications

4+ years of experience with Salesforce Marketing Cloud Personalization (Interaction Studio) or similar personalization platforms
Strong JavaScript proficiency, particularly for sitemap development and web SDK implementation
Experience with REST APIs and event-driven integrations
Familiarity with Salesforce Marketing Cloud (SFMC) ecosystem — Journey Builder, Email Studio, Data Extensions
Understanding of customer data platforms (CDP), identity resolution, and behavioral data capture
Solid grasp of HTML/CSS for template and experience customization
Experience with A/B testing methodologies and analytics interpretation

Preferred Qualifications

Salesforce Marketing Cloud certifications (MCP Consultant, Email Specialist, or equivalent)
Experience with Salesforce Data Cloud (CDP) integration
Familiarity with JSON, SQL, and AMPscript
Exposure to tag management systems (e.g., Google Tag Manager)
Understanding of GDPR, CCPA, and consent management as it relates to personalization
Experience in e-commerce, retail, or financial services verticals

Quick apply

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