Ways of Working: Employees will work from the Bangalore office.
About Swiggy:
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
Role Summary:
Over the past decade, Swiggy has become a household name delivering unparalleled convenience to urban consumers. Brand love for the product also extends to the digital and social ecosystem, where Swiggy and its sub-brands are much loved and admired for its social media presence and content. While our daily content on social media across our handles sees high engagement, we are also innovators when it comes to social campaigns, we are one of the most awarded brands across award shows like Kyoorius, Good Ads Matter and SAMMIES.
Functional Role : Building brand affinity via social media for Swiggy India and an emerging new sub-brand with a strong and distinctive social presence.
We are looking for a sharp, enthusiastic Manager who will lead strategy and content for two brands - Swiggy India’s legacy handle and a setup of a new business’ social media handle. They will be responsible for carrying forward Swiggy’s viral legacy and build the new sub brand’s handle from the ground up. Candidates will have to complete a written assignment as a part of the interview process in order to be cleared for the next round.
Responsibilities:
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Social Channel strategy – carry forward the legacy of building Swiggy India's winning social media strategy on platforms like Instagram, Twitter, Snapchat & LinkedIn.
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Champion the launch growth & strategy for a new sub-brand on social media.
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Campaign planning and innovation.
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Create and oversee the execution of the social calendar across channels.
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Experiment with new content formats, channels to drive up reach, engagement and follower growth.
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Manage creative agencies and partners - Work with internal and external creative partners and agencies by briefing, evaluating and guiding them to create clutter breaking content.
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Internal stakeholder management - Work with internal stakeholders like partnerships team, business teams to identify areas and win-win solutions which can be amplified on social media.
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Measurement and analysis - Measure and analyze performance of content, channels through listening tools and take corrective actions.
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Agency/Vendor Management : Evaluation, onboarding, managing legal, finance and accounts processes.
Desired Skills:
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Overall work experience across social media agencies or leading social media on the brand side.
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Has hands-on experience scaling social media presence for new brands
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Ability to judge creative ideas for social media and has a keen attention to detail.
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Chronically online and has a strong understanding of social media trends and how each platform’s algorithms work – primarily Instagram and Snapchat.
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Strong stakeholder management skills - co-ordinate with our creative partners & internal stakeholders to deliver high quality content
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People & team management skills
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Strong history of having brought in innovations and out-of-the-box thinking in previous roles.
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Work experience in E-commerce / with ecommerce clients is highly preferred
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Strong analytical skills to make sense of data & reports on excel and listening tools.
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Expense management - well organized and able to maintain a log of expenses
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Strong negotiation skills - should be able to evaluate costs and negotiate with influencer agencies to work within outlined budgets
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Should be an independent worker that requires minimal to no intervention on daily tasks.
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Organized and dynamic individual who is able to adapt and deliver compelling content without compromising on quality.
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Candidates will have to complete a written assignment as a part of the interview process.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law.
