Quote from Hiring Manager
Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands. We have an exciting opportunity for a highly motivated candidate to join the Brown-Forman India marketing and commercial leadership team & help grow our portfolio of brands in India and international markets (Nepal, Sri Lanka, Maldives, Bhutan, Bangladesh).
The National Marketing Manager plays a crucial role in driving the company's success by ensuring that marketing efforts are strategically aligned with business and commercial goals. This position requires a proactive and innovative approach to marketing, with a strong focus on execution excellence, achieving measurable results and maintaining a competitive edge in the market.
Meaningful Work From Day One :
As National Trade Marketing Manager, you will be responsible for developing and driving high quality and effective implementation of trade marketing strategies to promote our brands in India and International Markets. You will lead the trade marketing independently with guidance from the marketing and commercial directors and support of three regional trade marketing managers, ensuring alignment with overall business objectives for the region. The National Trade Marketing Manager plays a crucial role between Marketing & Sales - translating business and brand plans into executable channel & customer plans.
The role will work across the portfolio of brands (Jack Daniel’s, Woodford Reserve, Glendronach Single Malt, El Jimador, Gin Mare and Diplomatico Rum) of B-F India. You will work closely with marketing & sales teams and external agencies partners to ensure excellence in execution (timeliness, quality of implementation & performance).
What You Can Expect
1. Strategy Development:
Translate annual business and brand plans into trade marketing strategy and plans and drive implementation with regional trade marketing managers in the regions
Tailor marketing initiatives to the specific needs and preferences of the region/markets
2. Market Penetration & Growth:
3. Data-Driven Decision Making:
Leverage multiple sources of data (IWSR, Internal Sales Reports, Brand Tracks etc) to conduct thorough market analysis to understand customer preferences, competitor activities, and market trends.
Use insights to build, inform and refine trade marketing strategies and activation plans
Build and rollout a new dynamic market-competitive intelligence system/process that enables the business to stay on top of market trends, anticipate opportunities/challenges and tailor actions to capture those opportunities/solve for challenges
4. Commercial Collaboration:
Work closely with the sales team to design, align and execute trade marketing activations for the regions to deliver commercial goals in the region and for portfolio of brands
Lead the development and procurement of necessary marketing materials, promotional tools, and training for to supper in market trade marketing and sales teams
5. Promotional Campaigns:
Plan and drive execution of promotional campaigns that are tailored to local market problems & opportunities to drive sales and customer engagement.
Lead the roll out and execution of national brand and trade marketing plans to achieve desired brand and business results
6. Brand Visibility:
Enhance brand presence through effective in-store promotions, merchandising, and point-of-sale materials.
Ensure consistent brand messaging across all marketing channels.
7. Relationship Management:
Build and maintain strong relationships with key distributors, retailers, and trade partners
Also, manage relationships with external agencies, vendors & suppliers to ensure the timely execution of marketing campaigns and efficient and effective procurement nationally for the business
8. Performance Tracking:
Monitor and evaluate the effectiveness of trade marketing activities with a strong ROI KPIs delivery
Adjust strategies/plan based on performance data, learnings and feedback.
9. Budget Management:
Develop, track and manage the national trade marketing budget to drive business and brand goals
Ensure cost-effective implementation of marketing programs clearly aligned to pre agreed business KIP
10. People Development and Succession Planning
- Develop and Mentor the regional trade marketing managers with an objective of building a strong future pipeline of trade marketing leaders
What You Bring to the Table
Extensive trade marketing experience from the FMCG industry
People management experience is a must
Rich experience in building below the line programing/activation & marketing calendar across channels, executing big 3rd space consumer activations and driving strong in-market execution excellence
Strong analytical skills with a curious and creative mindset
Demonstrated ability to leverage competitive intelligence when developing trade marketing strategy and plans
Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects.
Excellent interpersonal skills, oral and written communication skills
Readiness to travel within the market & regionally (the person will spend 8 to 10 days in a month in the market in the region
What Makes You Unique
Someone who can translate business and brand objectives and plans into executable channel & customer plans, connect the dots between business-sales-marketing goals and who can build long-term & trusted relationships with key internal and external stakeholders will thrive in this role.
Prior sales experience would be a big plus
Experience working on super premium brands
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
